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Marketing for WooCommerce Stores

What is WooCommerce?


WooCommerce is a highly-customizable open source platform, built on WordPress. It allows you to build an online store, take secure payments, configure shipping options and much more — out of the box, for free. It’s fairly quick to set up and boasts a wide range of optimization options to build a more complex store if you like. This includes a great range of WooCommerce plugins to expand your store capabilities.

It comes with built in inventory tracking and detailed reporting for analysing your store’s performance. WooCommerce gives you complete control over your store and is a popular platform that many eCommerce merchants use and love.

Another thing that merchants love about WooCommerce, is that it is built with WordPress (which is great for blogging). So for stores that want blogging and content marketing to be a big part of their marketing mix, WooCommerce can be an appealing option.

How Does Woocommerce and WordPress Integrate With Email Platforms?

Here at Andzen, we have experience integrating WooCommerce with a number of email marketing platforms — such as Klaviyo, MailChimp, DotDigital, and more. By doing this, we are able to create a customer journey that encourages site visitors to opt-in, then to make their first purchase, and continue to shop at your online store.

We have expertise in a number of email marketing plugins for WordPress, such as Klaviyo, MailChimp, and DotDigital. After setting up these integrations, we have a team of specialists ready to strategize, design, and build email flows that grow your online store and customer relationships.

How Andzen Can Help WooCommerce Merchants

We help WooCommerce merchants to grow their business through owned channels, such as email, SMS, and Messenger. We also provide eCommerce Consulting services to help WooCommerce businesses to identify areas for growth in their online store.

Through email marketing we can create personalized touch points to guide customers through every stage along their buyer journey. It all begins with data capture and turning your site visitors into email subscribers. From here our team of expert strategists, creatives, and technical specialists will create conversion-focused email experiences that your customers love.

With SMS marketing we can help merchants to communicate with their most engaged customers — through the channel they desire. Our SMS marketing services are designed to compliment your email marketing efforts and offer a more direct route of communication for your biggest sales and announcements.

Our WooCommerce clients

The team at Andzen has experience using Loop for a number of clients, including:

Corporate House
Minespec Parts
Charity Hampers
Healthy Mummy

WooCommerce FAQs

There are many email service providers that work well with WordPress. This includes Klaviyo, MailChimp, Hubspot — just to name a few. It’s important to shop around and find the platform that works best for your business needs.

Here at Andzen, our top pick for WooCommerce merchants is Klaviyo.

Klaviyo offers an amazing range of templated customer flows for all stages of the buyer journey, customizable sign up forms for growing your email list, and allows merchants to easily expand to SMS marketing with the one platform.

WordPress offers a wide range of email plugins that can help you grow your email list and generate more revenue for your website. It’s a good idea to shop around and find the solution that works best for your business.

Yes. MailChimp is one of the most popular email service providers for WordPress websites. MailChimp offers a wide range of great features, including customizable (mobile-friendly) sign up forms for growing your email list.

To collect emails, you first need an email service provider (ESP) — such as Klaviyo or MailChimp. These platforms specialize in email delivery at scale.

With platforms like Klaviyo, you can design tailored emails with dynamic elements that create an amazing experience for your subscribers.

Pssst… ready to take your WooCommerce Marketing to the next level?

Well, your next step is booking an obligation-free consult today!

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