What is Shopify?
Shopify is one of the world’s most popular eCommerce platforms and is used by leading brands (small and large) all over the world.
Merchants using Shopify include:
- Red Bull
- Kylie Cosmetics
- And even Taylor Swift
One of the reasons Shopify has become so popular is their expansive third-party app store. If you want a feature, there’s a very high likelihood of a Shopify app existing that can allow you to do it. For example, the Klaviyo Shopify integration allows you to build automated customer journeys through owned channels, such as email and SMS. And the Shopify Okendo integration allows you to build shopper trust and excitement through customer reviews and UGC. With over 4,200 apps available, you’re sure to find the right tool for the job!
Shopify offers affordable entry-level plans and a highly flexible and user-friendly interface. They have also launched an Enterprise level platform, called Shopify Plus, boasting exclusive features for brands that have out-grown the basic Shopify platform.
Out of the box, Shopify’s basic plan gives you a storefront, a point-of-sale app, a payment processor, analytics, reports, and much more.
How Andzen Can Help Shopify Merchants
Here at Andzen, we specialize in helping Shopify merchants to grow their business through strategic customer journeys. That means capturing data, turning site visitors into subscribers, nurturing those subscribers to make a first purchase — and developing strategies to have your customers come back, time and time again.
We use owned channels such as email, SMS, and Messenger to create automated flows that educate your customers and inspire action — at every stage of their buyer journey. This includes nurture flows, abandoned cart flows, post-purchase flows, lapsed customer winback flows, and much more.
To get results for our Shopify clients, we use best in class platforms such as:
…and many others!
We also help Shopify merchants to improve customer retention with loyalty programs. Using platforms, such as Loyalty Lion we can help brands to build a highly engaging loyalty program that rewards customers for simple actions and drives up customer lifetime value.
With advertising costs increasing across the major platforms, it’s never been more important to build better relationships with your site visitors. With personalized communications that simulate an in-store buying experience, we help brands to generate a much better ROI from their marketing budgets.
Our Shopify Clients
Here at Andzen, we work with leading brands selling on Shopify across many different industries, including fashion, fitness, food, jewelry, activewear, pet supplies, and much more. We work with brands experiencing a high-growth phase as well as larger enterprise brands using the Shopify Plus platform.
Our Shopify Case Studies
Explore some of the results we have generated for our Shopify clients. By integrating other tools, such as Klaviyo, Justuno, and Okendo we help Shopify merchants to drive up their sales and retention.
How Little Party Dress Make It Rain Using SMS – Discover the strategy we used to help LPD get some awesome results for their Black Friday campaign using SMS marketing.
How Muscle Nation Bulk Up Their Email Revenue – Discover the strategy we used to capitalize on Muscle Nation’s amazing traffic growth and turn it into customer loyalty and increased lifetime value.
How Cheeky Chickadees Winter Drops Turn Up The Heat – Discover the strategy we used for successful seasonal launches, to help Cheeky Chickadee get amazing results.
How ECO. Modern Essential Improve Customer Engagement – Discover the strategy we used to help ECO. Modern Essentials take their advertising dollars further, and generate an 803% ROI.
With all of the thousands of apps available to Shopify sellers, it can be tough to know what’s best for your store. It really depends on what your business goals are. But here are a few great apps that we highly recommend for Shopify merchants:
- Klaviyo for email marketing
- Justuno for data capture
- Okendo for reviews and UGC
- Loyalty Lion for loyalty programs
- Gorgias for customer service
- ReCart for messenger marketing
You can explore all of the platforms we recommend here on our partners page.
With advertising platforms like Facebook and Google becoming more expensive, owned channels such as email and SMS are essential for high-growth eCommerce brands. Using platforms such as Klaviyo you can create beautifully designed flows that nurture your prospects to make purchases and keep coming back for more.
We recommend every brand build targeting email flows for:
- Nurturing first-time buyers
- Abandoned cart
- Lapsed customer winback
- Repeat customers
You can learn more about our email marketing services here.
Pssst… ready to take your Shopify Marketing to the next level?
Well, your next step is booking an obligation-free consult today!
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