Everyone likes to be acknowledged – doing so for your online customers is a great way to increase retention and customer lifetime value – both critical factors in profitability. In fact, according to a recent Adobe study, repeat ecommerce customers spend 153 – 397% more than first-time customers.
With our Customer Milestone automations we design and build sequences that use your sales data to automatically identify customer milestones and then use appropriate messaging to engage individuals and encourage them to purchase.
Which milestones and messages are appropriate for your customers is something we’ll identify as part of our analysis work – example milestones include lifetime spend thresholds, product replenishment cycles, purchase anniversaries or even customer birthdays.
Want to find out more?
From our blog
Since starting with these new data-driven marketing flows, Golf World’s conversion rates and lifetime customer value have risen significantly.
Read the full case study.