Marketing for Shopify Stores
WHAT IS SHOPIFY
Shopify helps online businesses sell products through their easy-to-use ecommerce platform. What we love most about Shopify is their extensive ecosystem of third-party apps, allowing any number of enhancements and customisations to be achieved with just a few clicks.
HOW WE HELP SHOPIFY MERCHANTS
Shopify looks great and is easy to use – but its most valuable addition to your business is the customer data it captures. At Andzen, we put this data to work for you. Our team will analyse your order history, web analytics and social accounts to gain a complete understanding of your customer’s journey. From there, we’ll put a plan in place to help take advantage of the sales opportunities that pop up along the way.
By syncing your Shopify account with your email marketing platform (for instance, Dotmailer or Klaviyo), we can create intelligent automations to deliver personalised, highly-relevant content to your customers. As a result, the emails you send will be tailored according to the products each customer has purchased or viewed.
We’ll be able to tell when a customer is ready for an upsell or a top-up of stock, or when they might need a small discount to get them over the line. We’ll also ensure the emails are delivered at a time when they’re most likely to take an action.
The end game with this sort of approach is to increase the lifetime value of your customers. More frequent purchasing + longer customer lifetime = more revenue for your store. It’s a no brainer.
But this isn’t just about making money. A more personalised style of communication with your customers helps your entire brand stand out in the marketplace; through sheer relevance it helps you to provide more value to the end user. This is the philosophy behind Lifecycle Marketing: treating everyone with the same great service they’d expect from a brick-and-mortar store.
A few of our Shopify clients
What we like about Shopify
- Complete control over site’s HTML and CSS
- Streamlined CMS interface
- Inventory tracking for whichever products you want
- Multiple variants for each product
- Streamlined dashboard
- Interactive real-time statistics panel
- Coupon codes for % or fixed amount off, free shipping, etc