The Andzen team cover off their highlights of SXSW 2016 including keynote speeches from Barack Obama, Kevin Plank and Gary Vaynerchuck.
Author: Chris Strutt
For me, the customer experience is everything. The way a customer discovers your brand and the interactions they have with you along the way are the most valuable opportunities in marketing. Create a fantastic experience and you’ll have customers for life! My passions lie in exploring customer journeys with brands and uncovering opportunities to generate value while also optimising experiences. Striking this balance is motivated by the idea that a customer is for life. Great marketing works interactively with the customer through their lifetime, solving their problems and meeting needs along the way. When I’m not rocking out lifecycle marketing strategies, you’ll find me hanging out at cafes and record stores or playing guitar somewhere - always geeking out about the intricacies of music past, present and future. Otherwise, I’ll be pottering around in my garden attempting to grow some veggies!