Podcast: How to Revamp Your eCommerce Customer Journey For Better ROI (With Jason Anderson)

Add To Cart Podcast

Are you leaving money on the table by focusing too much of your resources on the top of your funnel?

Email automation, secret loyalty tiers, and savagely breaking up with your email service provider – just three of the topics covered when our General Manager, Jason Anderson was interviewed recently on the Add To Cart podcast.

Here’s a taste of what Jason reveals during the chat

3 must-have email journeys – Jason covers the automations that every eCommerce business should have in place to grow their business in 2020 and beyond.

The top platforms for email automation – Jason reveals his recommended platforms for growing your eCommerce business right now and why. 

How (and when) to break up – Jason shares why migrating email service providers can generate a phenomenal ROI for your business – with real-world examples.

Jason also covers what to do after someone buys from you and why it’s so important to have a post-purchase game plan for building customer loyalty and customer lifetime value. This is crucial for making the most of the advertising dollars you spend at the top of your funnel. 

Add To Cart is a podcast hosted by 12HIGH Founder, Nathan Bush. 

You can listen to the podcast here:

Hi, I'm Luke; Creative Director at Andzen. Some people appreciate vintage cars—others appreciate American West Coast IPAs. I appreciate words, sentences, songs, books, and creative use of the English language. After growing and selling my own eCommerce brand I now use everything I learnt to help other eCommerce brands grow their reach and revenue. I enjoy working with inspired entrepreneurs who are looking to launch a product that truly 'shakes things up' and changes people's lives.

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