Email Marketing

In a digital world where eCommerce thrives, email marketing is the key to reaching customers and building solid relationships. 

Through strategic email marketing plans, we’re able to create content that resonates with your customer base to increase brand awareness and drive revenue. 

Each eCommerce brand is different, so we work behind the scenes to understand your brand and its customers to create edm marketing strategies that work, and design emails that convert. 

As an email marketing agency, we’re focused on getting great results for your eCommerce store through highly engaging, converting email marketing strategies. 

There are two main components to email marketing: email campaigns and email automations. We’ll work with you to build a strategy that services both. 

The great thing about email marketing is that you own your audience. We help you build your database and maintain your subscribers through engaging content and personalized journeys. 

We work to create audience segments so your campaigns are never sent to a bulk email list, because segmented campaigns perform better across all areas – open rate alone is on average 14.31% higher.

In the production that is lifecycle marketing, email marketing plays the main character (in our humble, expert opinion).

Email marketing is an effective way to reach customers, and make buying from your eCommerce store not only an easy experience, but a memorable one. 

Through email marketing, we are able to deliver targeted content, tailored to where customers are in their journey. 

This creates a personalized relationship between your brand and your customer, fostering customer loyalty, and increasing sales. 

Email marketing has many valuable uses – from raising brand awareness, building relationships to, of course, generating purchases. 

Customers sign up to receive marketing emails because they’re interested in what your brand has to offer. The next step is to foster this relationship to not only give the customer what they signed up for, but to deliver personalized content at the right time. 

Through a series of well-timed and well thought out automated and manual email campaigns, we’re able to nurture your customers into their first purchase, and keep them coming back to increase their lifetime value.

Email marketing is our forte, and here’s how that works in your favour. We know what makes for an effective email marketing strategy, and we know exactly where to begin. 

It all starts with knowing who your customers are, and what their behaviours are telling us about their preferences. We dive into your analytics data to find this out, and create email marketing strategies that reflect this knowledge. 

We don’t create email marketing strategies that are a one size fits all, we create personalised strategies for your brand, because we understand that each brand is different. 

There are many email marketing agencies out there – but not all of them started as an email service provider (hint, we did!).

The customer journey is our niche, and we live and breathe all things email marketing. 

We offer a number of email marketing services, from devising email marketing strategies for your brand, implementing email marketing automations, to managing your email campaigns. 

Our team of creatives write and design emails that fit in with your brand, keeping the customer journey and experience front of mind. 

We’re all about the Japanese concept of ‘Kaizen’, meaning ‘continuous improvement’. So, we put together regular reports to evaluate the performance of the campaigns and automations that we create, so that we can continuously improve to get better results for your store.