THE ANDZEN APPROACH
Ep 09: Eldar and Joe from Growave [Bonus Offer]
Brenden and Jason are in Las Vegas for Shoptalk and took the opportunity to setup the podcast studio and record some guests.
This episode is with the team from Growave featuring the brilliant, quiet achiever Eldar Galiev – Co-Founder & CEO along with the charismatic Joe Fox – SVP of Partnerships.
We discuss our shared history, the retention platform that is Growave and what customers are looking for in a platform and partnerships globally.
This is a really insightful episode and as always, great fun with some good friends in the ecommerce industry. I’m sure you’ll find plenty of value.
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BONUS OFFER: Eldar called me after the episode and said:
“If you enjoyed this podcast and want to try Growave, just mention that you came from the Andzen podcast when talking to the Growave team, and you’ll get 20% off.”
Get started: https://andzen.agency/growave
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As always, don’t forget to visit https://andzen.co/podcast to view all our past episodes, subscribe and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform.
Thanks to our headline podcast sponsor Klaviyo
https://andzen.agency/klaviyo
Jason Anderson: [00:00:00] Hello and welcome to the latest edition of The Andzen Approach. My name’s Jason, Director at Andzen, and for this episode we’re joined by the team at Growave. So I’ve got Elder, the CEO and founder, as well as Joe SVP of partnerships and a longtime friend of Andzen’s.
Joe Fox: Yeah. What a. What a full circle moment,
Brenden Rawson: and I am Brenden Rawson, founder at Andzen. Joining Jason. As usual guys, we are in Vegas. Yeah. How good. Yeah, how good for you look at this view? We have a fantastic little suite that we are recording in this week. It is of course Shop Talk 2025. Joe, we have known each other for a very long time.
Joe Fox: Very long time. When you said 2025, I was like, oh my goodness. Make sure the camera can see how many grays I have now, but yeah, crazy. Very long time.
Brenden Rawson: [00:01:00] Jason and I from Brisbane as are you we first met, I feel like it’s gotta be in like. 20 11, 20 12, maybe even before I started sign up two.
Which was the precursor to end. Yeah,
Joe Fox: I think it was 2011. And it might’ve been at a Google meetup, probably. Those little partner meetups they used to have. Those were cool, by the way. Yeah. I thought they were cool.
Brenden Rawson: All right. What are you doing now?
Joe Fox: Heading up partnerships at Growave helping out with a lot of the stuff and our growth in North America in general.
Living in Texas. Which is definitely a bit of a change from Rizzie, but it’s cool. I think the Southern hospitality very much resonates with Brisbane. Everyone’s super friendly, happy to help. So yeah. And here we are in Vegas, In Shop Talk and yeah, what a full circle moment. It’s nice.
Brenden Rawson: Absolutely.
We got to catch up last year in Austin, Texas. Good to catch up with you and meet Elder. We had a really good time looking forward to it again this year. But. Let’s jump into all things Growave. [00:02:00]
Jason Anderson: Yeah. Yeah. Although I think this is a really cool moment for us ’cause it’s the first time we’ve had a founder of a platform on the show.
So I think that’s the best place to start. I’m really keen for you to maybe introduce Growave to our audience, what is the platform? What was your vision behind the platform, and yeah, where is it at today?
Eldar Galiev: Yeah, great pleasure to be here. I would say that at the beginning, we started in from Central Asia.
It’s, far away from Shopify ecosystem. Yeah. So nobody, literally, nobody from Shopify living doing something there. It was really challenging at the beginning. But I came to this industry from social networking space. Okay. I was helping a lot, many brands build kind of communities.
Yeah. And then after that they usually end up building, kind of commerce. Yeah. Above this. And at the time I was thinking like what if we do from an if we play from another part. Like what we help e-commerce businesses work with the customers and building community surrounds.[00:03:00]
So making sure they have a, strong relationships with customers and building brand advocates. It started in this way and we end up creating Growave and it’s customer attention platform. And I would say like we pivoted a lot. I. So it helped us to survive and came here to Las Vegas.
Yeah. Finally being in your podcast. And as a great honor for me and today we are helping many brands from, north America, Australia, Europe, Southeast Asia. And thanks to Joe, we are doing a lot of things in North America now. Helping many brands here. And helping them to convert better customers and retain better and growing using your existing customers, the foundation for your growth.
Jason Anderson: Yeah. Awesome. So I think that’s a good like way to get into the meat of the platform. Is the community driven as a loyalty piece to it? There’s also some reviews products in there, but there’s, what I really like about Growave is that it, like when you talk about customer retention.
That’s really what it’s about. Like it’s looking [00:04:00] at the entire picture of customer retention and not just saying, loyalty is one thing or reviews are one thing. You’ve built a platform that has a whole suite of things that it can do. It’s not really any one thing. It’s, it is a customer retention platform.
Eldar Galiev: Yeah, that’s true. We providing wide range tools, as I said, we helping first of all, brands to acquire customers and convert them. Like you have a, great traffic on your website and thinking about how to convert better. At same time thinking if you convert them how are you retaining them?
Thinking about this, we built and shape amazing products including loyalty, rewards referral programs. Reviews, wishlist, and I would say like all of them are natively integrated and all of them, include. Under one roof. Yeah. Working seamlessly with each other, so you don’t have to think how to connect how that the shading is happening.
Yeah. And the amazing part is that we go beyond the platform, it’s all about your ecosystem. Yeah. And we working with many amazing tools that you all love and use Yeah. On your daily base like Clavio. Having know [00:05:00] best in class integration with them have integration with many other, email apps subscriptions Yeah.
And so on, and mobile apps and so on. Just saying that be all about building kind of platform that helps brands to unify the experience. They, when they have. Can provide seamless experience for your customers? Yeah. Starting from the moment they see your brand on social platform or rare.
And when they lend your website and they later continue using it on, let’s say, on mobile app or maybe on through email channels, or maybe in the retail store using Shopify ps.
Jason Anderson: Yeah. Yeah. I think I really like the fact that you guys have some of those growth tools like. Referrals, but then also just customer engagement tools like wishlists.
And like you said, having it all under one roof is really important. The fact that you can just log into the one app, you see everything there, all the data is there. And then, like you said, the integrations with those other platforms, you you have this whole set of data that you can know is coming out of one place in Growave and then going into [00:06:00] Klaviyo or wherever it might be to kinda leverage it for marketing.
Joe Fox: Yeah, absolutely. I just want to add one point to that, because obviously I’ve. You guys have worked with me in other roles and I’ve been the agency side and all of those sorts of things. But one thing I really loved about Growave, like when I first came on board and dove under the hood of the products and the suite of products is wishlist Reminders.
Yep. Versus abandoned cart emails. They typically this is a snapshot across 15,000 of our customers, but it’s like there’s a double conversion rate versus an abandoned card email if you receive a wishlist. Reminder. Yeah. And I think the mindset of the consumer, adding something to their wishlist is so much different than someone just like adding something to their cart, exiting outta the browser straight away.
Yeah. So I think it’s like all of those little attention to detail pieces that, El and the team have really focused on, that just made me realize. How much of an incredible product this was. So yeah.
Jason Anderson: Yeah. I’ve also been really pleasantly [00:07:00] surprised to find even, I know a lot of your focus has been in North America.
Zen, we offer a complimentary audit, so if anyone’s listening and you’d like audit every cloud. Yeah. But I’ve actually had a couple of merchants now come in and request an order and I find Growave under the hood when I get under there. Yeah. And so it’s really nice to see that.
You guys have picked that traction up. And especially like you said, being a platform founded in a country, that’s not what people would traditionally think of as, a hub for tech. But there’s great tools come out and it’s really actually gaining traction in the market, which, the only way that happens is if the product itself is good.
Joe Fox: Yeah, absolutely. And I think Aldo’s being very humble, like he told me when they first started Growave, which is, near close to 10 years. Yeah. Over 10 years. He was actually like coding on paper. Yeah. Like to start building it and I was just blown away to see where it is now and where we’re heading towards is, it’s just super exciting.
Brenden Rawson: Awesome. Yeah. Joe, you also mentioned you have a new person in partnerships. Is it.
Joe Fox: Yeah. Or cs? No. So CS as [00:08:00] well. Yeah. We hired someone or elder, made the decision to hire someone from one of our competitors, which has been a really good edge. Nice. And very much focused on the North American market.
Yep. But also working very closely with our agency partners, right? And I think that’s one thing, in previous roles and at other companies I’ve noticed is. Sometimes there can be a disconnect between CS and partnerships, and I think that’s really important. Yeah. And a step that a lot of people miss.
And so that was like a very big hire for us and a big move into the market here.
Brenden Rawson: Yeah. Partnerships, preaching to the choir here of course, but it is so crucial and for us. What I think maybe 75, 80% of all of our opportunities come from partners. And as we grow more into the North American market as well, just I guess relying on our tech partners and all of these key individual relationships that we’ve built over the last decade because partnerships understand the whole ecosystem.
And in a world now [00:09:00] with e-commerce or Shopify ecosystem. All of these apps integrate and whilst you have a consolidated product with Growave, integrations with things like Klaviyo as a sort of outbound platform, but everything else that exists in the ecosystem. It’s not just about a tech integration, it’s a partnership integration, right?
Like you have to know who’s doing what and where does it work and yeah, what is the customer and what is a good partnership team platform and agency or platform and agency and doing an RFM together. I think it’s really
Joe Fox: interesting. Yeah. No, absolutely. And I, I think the way that you guys have gone about your North American expansion is just very strategic and very smart, and I think there’s a lot of.
You’ve developed such strong relationships within the APAC market over the years, and then to be able to leverage those here for your expansion here is just absolutely brilliant. And the timing couldn’t be better. I know we’ve spoken several times off air about this, but yeah, I’m just super excited and to be able to, have this pinch me moment of sitting in a [00:10:00] suite in Vegas when we all came from Brazil.
We’ve known each other for so many years. Yeah, it’s pretty cool to be able to partner and do some cool stuff in the US together, particularly.
Jason Anderson: Yeah, I really also a little bit of law for the people listening, but the original equipment that we launched this podcast with, we actually purchased from you.
Yeah. Brendan went around to your mother’s house, I believe, and had a cup of tea and. Cake. I think I was gonna ask
Joe Fox: him to bring some with him. He had, but yeah, no good old mom storing things at her place for me. Yep. It’s been cool. But yeah, I think that’s, that’s a great example of a partnership, right?
Where it goes even further. It’s like you mentioned that this was something that was in the plants. Yeah. It’s Hey, I’ve got brand new equipment sitting there help yourself kind of thing. So it’s cool how those things. Work out and come full circle. And some would say it’s meant to be right.
Yeah.
Brenden Rawson: All right. Should we get into maybe some interesting Growave client examples? What are some interesting things that you’re seeing? [00:11:00] Either name the merchant or client or not. What’s interesting, what’s happening?
Joe Fox: Yeah. So there’s a couple of really core sort of things and I’ll definitely let Elda dive into this ’cause I think Elda very much gets more involved on that, on the product side with the product team.
But one thing that I’m seeing that I think is really interesting, and it comes back to those platform partnerships, there’s some interesting things that we’ve been having with one of our platform partners where they’re giving us very direct feedback on product and we’re very much.
Creating interesting use cases, particularly around this unified commerce piece that’s coming through. And I think, we’re such, right here is a great example of how far away Covid is now. Yeah. But I think there’s, it’s really like creating these seamless experiences for loyalty and rewarding loyalty and continuing retention.
Whether someone is shopping online or in store, and. I know omnichannel was the thing that was around when we were at those Google sort of things. But I think it’s become more and more prevalent. And I think some of the use cases we’re doing for that, reverse [00:12:00] punch cards, all sorts of things that are able to be done at PO are pretty interesting and exciting.
And I think that’ll be an area we continue to grow quite, quite a lot more in. And I think, especially as we’re all seeing, these larger enterprise brands shifting away from some of the old. Platforms, whether it be, they moving away from their traditional kind of commerce platform, but then also moving away from their lifecycle platforms all coming across to Shopify Plus and Klaviyo, which is so exciting, right?
And as El mentioned, we’ve strengthened those products so much. And so I just think it’s a very interesting time for that. And I think one of the biggest things. That we’ve done. Sorry to talk too much guys. Go for it. You know me, it’s a podcast. Yeah. Is I think one really innovative thing that, Elda and I spoke about very early on is let’s cap our pricing.
Yeah. Okay.
Joe Fox: And as I mentioned that big shift that we’re seeing, like we didn’t, necessarily intend to swim our market as quick as we are. But we’re seeing [00:13:00] that demand because I think, you would see it. More, more than us if not the same, is I think merchants are really wanting a lot more out of their tech stack.
Absolutely. Big time. They wanna reduce that bloat in their tech stack costs. And from our side of view, like side of things and our point of view from a partnership standpoint, I would much rather the merchant reduce that tech stack cost. Yep. Come across to us. Yep. Be working with Klaviyo, be working with you, and using that money to be able to then.
Improve everything they’re doing on a lifecycle and loyalty front as opposed to just throwing that money into the ethos really. Yeah. So that’s the big, kind of thing we’re seeing from just a market perspective. Yeah, we
Brenden Rawson: are de we are definitely seeing the same thing from agency as well.
SaaS subscription, blow, total cost of ownership and then just really consolidating and that being from a platform perspective products like Grow Away, but you’ll see that in a lot of other other platforms or even other competitors now a lot of consolidation happening either [00:14:00] through building additional products or acquiring additional products.
But the market is demanding a more consolidated, where I think a couple years ago it was very much just like single product best in class. But then so much innovation has happened in the space. There’s so many apps in the space. Everyone picked up best in class.
And now they have 102 different platforms that they have to pay for with overlaps all over the place. Yeah. Every on everyone’s mind now is, okay, what is the consolidated platform and then what single apps do I need to just plug those gaps?
Joe Fox: Yeah, absolutely. And I, I think identifying those, like our role as much as like my role as Head of Partnerships is very much building these amazing relationships with people such as yourselves from an agency perspective.
It’s also having a look at everything that’s happening on a technology platform, side of things and really doubling down on certain partnerships where we can and just seeing where that’s shifting to. Yeah, it’s an interesting time. I think there’s gonna be even more consolidation this year.
I think it feels like we’re [00:15:00] halfway through the year, but we’re, we’re coming up to the end of the quarter and it’s. It’s gonna happen quick. I think there’s a few I’ve rumored to hear of a few that are happening in the background yeah. Yeah, it’s interesting.
Brenden Rawson: And talking about a little product consolidation maybe a quick word from our sponsor.
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Brenden Rawson: and we’re back. [00:16:00] So another reminder, if you go to zen.co/podcast you’ll be able to get not only the, this episode, the video version, but you’ll be able to see all of our past episodes links to subscribe on Apple Podcasts.
Spotify, YouTube you can see us on Instagram. We’ll also be doing TikTok now. So you can just check us out everywhere. Yeah. Now that we’re back elder, I’d love to hear about maybe a couple of specific examples of clients using Grow Way. F
Eldar Galiev: Yeah, sure. I have many of them. Excellent. Let’s start from one brand.
I love this brand talk a lot to them in the past. It’s a, they’re from Finland. North Outdoor they, it’s apparel brand. And in Scandinavia and especially in Finland, I see some challenges in economy. So people spending wisely, and especially in this, at this stage when things changing in the market, when competi increasing, when customer acquisition cost, is increasing steadily from year to year.
They [00:17:00] challenge a lot of problems in acquisition and retention. At some point they reach out to us. And, they were using some, one of the leading products and actually we helped them to switch to Growave. And they the main issue of that they were able to improve their attention and we worked closely for the last six months and we helped them to increase the first of all, the strategy.
So it’s a well thought strategy about how they’re going to retain customers. Nice. How they’re building these relationships. Yeah. And especially how they use all the tools they’re using at this stage and collaborate. One of them to leverage better the customer data, personalize experience, and build lasting relationships with customers and end up with, 7% increasing a EV in a very short period of time.
Oh, fantastic. And also, the loyal customers spending, much more LTV increased significantly, and especially like purchase frequency. Yeah, they have 2.4 times more purchase. Purchase landed [00:18:00] in within a year. Comparing, long, loyal customers and the amazing part, on beyond the love this.
Top of die is that, they cut costs Yeah. On the tax stack, so they’re spending less and it removed all heavy lifting they had in the past. Now they have, I guess in many brands I see they have very lean marketing teams. Yeah. And. Especially when you have to deal with all things related to program, when you have to set up something and when you have to monitor and when you have to troubleshoot or why someone received more points or maybe someone didn’t receive anything.
Be simplify all this, like everything optimized and automated so they can move lean. They can provide better experience for their customers and as I say, sometimes they don’t have to spend a lot. Yeah, we don’t ever charge customers for this.
Jason Anderson: Yeah. I’m really keen to maybe dig in a bit on that Klaviyo piece that you were just saying there as well.
And stats, like increasing orders per year by 2.4 x, like that’s pretty amazing, right? And to know that you’re also [00:19:00] increasing the average order value at the same time is really awesome. Is that mainly through helping people put together? A strategy on the loyalty side in terms of the gamification of the tiers that you’re seeing that driven through?
Or is that maybe the integration with Klaviyo say like making it easier to leverage some of the data in that loyalty platform to do better marketing and that’s what’s leading or really driving the growth.
Eldar Galiev: Great question. I would say, I’ll say like in short, both it starts from foundation of the program.
Like when you build a strategy, you have to think softly. Spend some time analyzing your customer’s understanding. Why they keep coming back. And why some of them churning and when you understand better them and why key reasons for them to keep buying from you, you can work on this. And when you see like all customer groups when see all behaviors and have idea how, what you’re going to change in their behavior, it is, it looks like everything is, much straightforward, simple.
And you build status on this. And when you build [00:20:00] everything. The main part, like how you personalize, how you use all tools to ensure that your customers, first of all, aware about the program. They can easily understand user program. Yeah. And clever is a great example how we achieving this, especially for Finland brand and many other brands.
Our brands use K Clavia as a main tool and I would say like in our team, we train our system managers to create flows in Klaviyo. Maybe at some point we’ll start certification for Clario. Yeah. Yeah, I guess so. But anyway, I think that, at Grove, we collect bunch of data about your customers.
What they love what they do what kind of things, in terms of tiers, how they moving. Yeah. And, you can use all this data to personalize your customer experience and every touch point of your customers, and especially when it comes to email, like when they first placed, first time placed order.
And then when they have to know, learn, first of all, learn about that you have a program that they earn some points or maybe they’re so close to the next tier. Yeah. So maybe they should place one more order at, [00:21:00] particular. Or the size. And it unlocks them more perks. Yes. And I will say when brands doing this wisely, they can better engage your customers.
And I’ll see all emails related to loyalty programs. They have really high conversion rate, like more opens engagement. People love to know, like they have more perks and they really, see how they can use this perks the best thing is ensure that first of all, we have a lot of data.
And second, how you actually going to leverage this. Yeah. And if you’re doing it wisely, it, it paids back.
Brenden Rawson: Yep. And, we’ve mentioned this a few times on this podcast, but, and implementing loyalty programs is I guess second to what we primarily do with Klaviyo flows, but.
Loyalty reviews and Klaviyo go so well together. Yeah. There’s so much information there that we can pull in and enrich these flows, but it goes both ways. So you talk about making, merchants or customers aware, sorry, customers aware of where their points are and how far they are away from that.[00:22:00]
Those Klaviyo flows bring them back in, right? Yeah. That’s the way to communicate ’em, make sure you have those pause and onsite members, areas and notifications, but being able to send emails and SMS out to constantly remind. Customers where they’re at with their loyalty program or whether they need to leave a review that’s what sort of brings them both in together and that’s what we love about being a Klaviyo agency.
And chatting to platforms like Growave because those Klaviyo and Growave and us from an agency perspective, there’s just so much value to unlock there.
Joe Fox: Absolutely. I think it’s it’s crucial and the two working together with the agency partners such as yourselves driving it, it’s like the key.
To success in my opinion.
Jason Anderson: I’m really keen to hear a bit more about the work that you guys are doing with Shopify pause as well. I think pause is something that, and the whole bricks and mortar piece I think often is on the side and does get spoken about as much, but it’s a massively growing.
Piece of the puzzle. And I [00:23:00] think we’re seeing this in Australia and I know it’s happening in the US as well, or North America, that a lot of these traditional pure play, what we used to call brands that were just online, are starting to open that one boutique or that second maybe flagship store.
And you guys, are helping. Overcome some of those challenges traditionally in the stores where, there was no way to know unless you, you had a store manager that was personally recognizing these people and being able to build rapport. It’s very difficult to track that in store in the past, so I’m keen to hear about how you guys are doing it a bit differently.
Eldar Galiev: Yeah, sure. I can give you one example. It’s it’s a brand from Netherlands. It’s called Lobster Store. And I would say most of the revenue is coming from retail store. Okay. And that’s selling furniture, some apparel. Yeah. And software, one of the challenges was, in the past they have, they want any kind connection between online and offline. So you have some programs loyalty programs on online, but it’s missing on offline. Yeah. And it’s, it’s [00:24:00] ruin everything. You can’t build right relationships with customers if they start something here and it stops working there, and so there is a new buy in regular, they’re buying and coming to your store, monthly base.
But now, on offline store. It’s new customers. Yeah. You’re not treating rightly we help them to connect online, offline. We help them to connect the, use the Shopify POS and train the team to, properly. Introduce loyalty program to their customers. And I think it’s key point is loyalty program starts and ends with your stuff.
Yeah. They should be aware about the program. Yeah. And it and also we help them to simplify all steps. Like when someone enters the store, they see some posters. Yeah. On the wall. Let’s say, first of all, we have loyalty program and, it’s easy to get started. Yeah. Just scan the code put email here and you are in.
Yep. And nothing at peer station we implement them QR code. So each customer has our own unique QR code. They can, show it to cashier, they scan it, it takes, [00:25:00] seconds instead of, yeah. People standing in the queue and asking like, what’s your name? Please repeat.
And yeah. All these things help them. To increase conversions. Yeah. And more people started using Yeah. And being part of the program. And it’s a huge, because now when you have this customer’s date information, you can leverage it later and you can reach them again through SMS Yeah. Email to ensure that they come in when you have new launch of new collections or maybe some sales.
Jason Anderson: Yeah. And it allows, oh, sorry Joe. I was just gonna say, sorry. I was gonna say it was, it allows you to track that, like if you’re sending that SMS out, on a Saturday to try and drive traffic in store, it lets you connect that revenue, that activity to know actually this is worthwhile to do it.
Yeah.
Joe Fox: And you can gamify it. Like I think that’s the really cool part, right? It’s like you can increase points for their next purchase in store or if you really want to get that mix up. If you want them to be spending a little more online, you can gamify that. Yeah. All through Klaviyo, obviously.
So it’s pretty cool stuff. [00:26:00]
Brenden Rawson: Nice one. Joe, let’s talk about North America. Yes. We are doing more and more there. I’m spending the next month over here. I’m very excited for that. I’m
Joe Fox: excited to for all the activities in Austin. It’s gonna be a lot of fun.
Brenden Rawson: Yeah. So we we are here in Vegas.
For Shop Talk. It’s gonna be amazing. Next couple of three days. Lot of partners in town. We are off to Arizona after this for a little brand retreat. And then heading over to Texas we’ll be meeting with our team. Our much love North American team. An Z is also on the hunt for like shameless pug here another North American CSM.
If you know anyone, I was about to say that. I think
Joe Fox: it’ll be worth connecting you with Amanda, who’s also based in Austin ’cause she’s our head. Cs in the us. Great. And I dare say she has some people in her network who’d be looking. So
Brenden Rawson: nice one,
Joe Fox: I’ll make that up.
Brenden Rawson: What trends specifically, now in 2025 are you seeing in the us?
Joe Fox: Yeah, so I think there’s a couple of things just to touch on with what’s going on in the world and [00:27:00] I’ll, do it super quick. Obviously, there’s tariffs, there’s a lot of, there’s a lot of stuff around there I think. The thing that I see particularly happening in North America versus say probably Australia is, I think there are still a lot of really bullish merchants.
Yeah. Here, you guys are seeing it. We’re seeing it. Full circle, back to what we’re talking about earlier around, I really think they’re trying to cut the bloat, so get rid of unnecessary spend, double down on spend, that’s actually gonna increase LTV or retention or.
Working with professionals such as yourselves. I think that is really what I’m seeing brands focused on. And I think from a, technology standpoint, it’s about doing as much as possible for the merchant and that consolidation that we spoke about. But that’s the key trends and I think, with your expertise, that’s why I think you are gonna do incredibly well here and continue to do incredibly well here because.
You offer a real detailed specialization particularly around everything lifecycle, everything around [00:28:00] loyalty, everything around retention, and I think that gives you quite a strategic advantage compared to some of the other companies here. Yeah,
Brenden Rawson: no, I appreciate that. Yeah. So I guess from, aPAC standpoint. It has been a fairly sort of tough economic climate for maybe a couple of years. I feel like the region is coming out of that now. I think merchants are still pretty conservative though. When it comes to, signing new contracts or signing up for New Tech.
They’re still watching the interest rates, watching the cost of living. And now that’s not to say that I guess our North American merchants aren’t, but I think you hit on it before, there’s just a lot of optimism in North America. Absolute, absolutely. Like you, it’s regardless of terrors, regardless of cost.
Like you, those are real world things and I think it makes merchants a lot more price sensitive and conscious about it, but unwavering. Positivity coming outta North America, which is what we love.
Joe Fox: Absolutely. Absolutely. And I think it, it comes back to if you tie that directly back to apac, [00:29:00] if you are prepared to take the risk and be bullish now and double down on some of these activities that we’ve spoken about, and making sure that you have the right experts on your team, making sure that you’re cutting out the blow, I think there is a really good opportunity to do incredibly well, and I think that’s one thing we’re seeing in the US is that some merchants are hyper aware of that and they’re just taking the risk a little bit earlier. So it’s exciting.
Brenden Rawson: Nice one. All right. Aside from contacting ANZ directly on, on our website, how can our listeners find out more about Grow It?
Joe Fox: Yeah, Growave.io or you can reach out to or myself on LinkedIn. I’m sure you guys are super switched on with this, so you’ll put the link in the comments and all of that jazz. But yeah, that’s probably the best way.
Brenden Rawson: Absolutely. Fellas, so good to have you both here in Vegas on the pod.
Yeah.
Brenden Rawson: It’s been a pleasure chatting to you, elder and Joe. Everyone listening at home. Again, andzen.co/podcast. You’ll get all of the links, [00:30:00] all of the details. That’s a wrap. Thanks guys. Thanks team. Thank you so much for See you around. Thank you.