Klaviyo Has Officially Launched Klaviyo One

As a global Klaviyo Master Elite Partner, it brings us a lot of excitement to announce that Klaviyo has officially launched Klaviyo One — an enterprise-grade platform.

In the ever-growing world of eCommerce, customer data is available by the bucket load. However, using this data to personalize the customer experience continues to be a point where brands struggle. In fact, stats show that up to 70% of brands struggle with delivering personalized content.

With a plethora of integrations available within Klaviyo it can be easy for marketers to either 1; lose track of their tech stack, or 2; under utilize the available customer data. As experts in the niche of customer journeys, the Andzen team understands the value that personalized email and SMS journeys provide. For larger merchants in particular, delivering targeted content can be the difference between generating a fleet of one-time purchasers, and creating loyal, repeat customers. However, staying on top of this data can prove difficult for them.

This is where Klaviyo One comes in.

So, what is Klaviyo One?

As Klaviyo describes it, Klaviyo One is “a unified customer platform that helps leading brands personalize communications to their customers at scale, easily acquire new ones, and use their own data to drive revenue.” Klaviyo One is built specifically for larger brands who have a mountain of customer data available to them through multiple integrations.

Klaviyo is (in our expert yet very humble opinion) the market leading email and SMS marketing platform — but as any good Klaviyo partner knows, Klaviyo offers much more than that. Klaviyo has an inbuilt CPD (Customer Data Platform) which is why Klaviyo campaigns and automations have the power to take personalization to the next level. Klaviyo not only pulls the customer data in from multiple sources, but it makes this data valuable.

With Klaviyo One, eCommerce merchants can leverage their entire tech stack, and ensure they’re getting the most out of their integrations. It’s one central place to create exceptional customer experiences using one central source of data, with one set of Klaviyo experts to help out along the way.

Where does Andzen come in?

As top tier Klaviyo partners, we know the ins and outs of Klaviyo and its capabilities. While other agencies might just be discovering Klaviyo’s features beyond email marketing, we’ve been using Klaviyo as a CDP for years.

Our team thoughtfully crafts strategies centered around our clients’ current integrations (and recommend new ones) and make sure the platforms are being used to their full potential. With the data readily available through Klaviyo One, it would be a missed opportunity not to.

We use Klaviyo as a central point to pull in data from other platforms and create well-rounded customer journeys that put personalisation at the forefront. This data allows us to put the right messages in front of the right customers, to not only drive repeat purchase, but to build brand loyalty that turns your customers into your biggest advocates.