Now that the first quarter is behind us, we look back on the the many topics of importance that have risen at the start of 2016 and we’ve come up with 10 top tips that will assist you with your digital marketing.
1 | Don’t be afraid to change it up.
Most of the time, people are afraid to implement new strategies when their current marketing has been working. Playing on the safe side can only take you so far. Keep up with the latest trends, ideas and techniques and look at implementing them into your marketing strategy!
2 | Email automations
Automations are an effective way to educate, inform and nurture your consumers through the different stages of the consumer experience. If you’ve got a lot to say, break it up into small informative emails and send them over a few weeks.
3 | Quality over quantity
Having quality subscribers is the key when building up your subscriber list. It’s better to have a handful of engaged customers than hundreds of uninterested customers who are left with a negative connotation to your company and a mountain of emails to unsubscribe from.
4 | Permission
Ways to receive permission needs to be kept fresh and interesting. Offer discounts and incentives to encourage people to sign up to your emails. It will get you off on the right foot from the get go.
5 | Personalisation
Personalising an email is a small effort for a substantial gain. It’s easy to implement and results in great customer loyalty. Simply adding names to emails or sending birthday vouchers is incredibly valuable to customers.
6 | Ensure your emails are mobile friendly.
If you catch the train or bus, you will have noticed everyone’s heads down on your commute. With more than 50% of people opening emails on mobile devices, optimizing your campaigns so that they are compatible with mobiles is the way to success in 2016. It will be a lot more interactive for your subscribers and will create a smoother user experience.
7 | Test what you’re doing.
Spend more time on opportunities to test content such as subject lines and calls to action in order to understand subscribers and let them dictate what content works best for them.
8 | Pressure prompts
Pressure prompts are an easy way to convert customers from the ‘maybe’ stage to finalising the transaction. These can be as simple as a reminder of an upcoming discount code expiry or even reminding them that they have items in their cart ready to be purchased.
9 | Communication is key
Companies with less frequently purchased products, such as cars and houses, need to keep in regular contact with client bases. Through newsletters and industry updates you will continue to build a long-term relationship, shorten the time between transactions and keep your company front of mind.
10 | Re-engagement
Re-engaging your audience enables you to eliminate ‘dead’ email subscribers. Sometimes they just need to be reminded of your business, so by inviting subscribers to fill out a survey or update their preferences, you can easily re-engage your audience. It can even assist with filtering out any subscribers who are no longer interested or requiring your services!
Need help applying these tips into your email marketing? Get in touch with us. We’d love to hear from you!