Conversion Rate Optimisation (CRO) is the process of using analytics, data and testing alongside advanced marketing tactics to continually improve the conversion rate of your online store.
Ultimately, CRO is about maximising your Return On Investment by optimising each aspect of your store so that you get the maximum sales return from each visitor.
Each CRO engagement is unique, but uses the rigorous methodology that we’ve developed in-house to ensure reliable, consistent results that will make a meaningful difference to your business.
We’ll start by working with you to understand the current status quo and your goals, then we’ll do a detailed analysis of your existing store, customers and marketing to identify the key opportunities for improving your conversion rates. From there we’ll create a strategy document and implementation plan which will form the basis of the ongoing CRO process.
A CRO programme typically runs for a minimum of 12 months to allow tests to be run across the complete seasonal cycle.