Retention Marketing Agency for Ecommerce & DTC Brands

Retention marketing is the strategic practice of building long-term relationships with existing customers to maximise lifetime value, reduce churn, and create sustainable business growth. At Andzen, we specialise in retention marketing for ecommerce and DTC brands across the globe. As a Klaviyo Master Elite Partner and Shopify Plus Partner, we’ve helped hundreds of brands transform their post-purchase customer experience and unlock the true potential of their customer base.

Most ecommerce businesses focus heavily on acquisition—but the real profitability lies in retention. Our retention marketing agency delivers proven strategies that turn one-time buyers into loyal, repeat customers.

What is Retention Marketing?

Retention marketing is a comprehensive approach to keeping customers engaged, satisfied, and purchasing from your brand long after their initial transaction. Unlike acquisition, which focuses on attracting new customers, retention marketing optimises the entire post-purchase journey to encourage repeat purchases, increase average order value, and build brand loyalty.

A retention marketing strategy typically includes:

• Email marketing automation—personalised, triggered campaigns that nurture customers at each lifecycle stage
• SMS messaging—direct, timely communication for order updates, exclusive offers, and re-engagement campaigns
• Customer journey mapping and optimisation—analysing every touchpoint to eliminate friction and maximise conversion opportunities
• Win-back campaigns—strategic messaging to reactivate dormant or lapsed customers
• Post-purchase sequences—automated flows triggered immediately after purchase to drive satisfaction, upsells, and repeat orders
• Loyalty programs—structured rewards systems that incentivise repeat purchases and increase customer lifetime value
• Behavioural triggers and automations—segment-specific messages based on customer actions, preferences, and purchase history
• Review generation and advocacy programs—encouraging satisfied customers to share their experience

Retention marketing isn’t a single campaign—it’s a complete ecosystem of interconnected strategies designed to keep customers coming back.

Why Retention Marketing Matters for Your Business

The numbers are clear: retaining existing customers is significantly more cost-effective than acquiring new ones. Studies show that increasing customer retention by just 5% can increase profits by 25% to 95%. For ecommerce and DTC brands, retention marketing directly impacts:

• Customer Lifetime Value (CLV)—the total revenue a customer generates throughout their relationship with your brand
• Repeat Purchase Rate—the percentage of customers who buy from you more than once
• Average Order Value (AOV)—upselling and cross-selling opportunities within your customer base
• Churn Reduction—preventing profitable customers from switching to competitors
• Brand Advocacy—turning customers into word-of-mouth marketers who promote your brand organically

Brands that invest in strategic retention marketing see measurable improvements in all these metrics within weeks, not months.

Our Retention Marketing Services

Andzen is a specialist retention marketing agency. We design, implement, and optimise complete retention ecosystems for ecommerce and DTC brands. Our services include:

Klaviyo Email & SMS Marketing
As a Klaviyo Master Elite Partner, we build sophisticated email and SMS campaigns that engage customers with precision. From welcome series to win-back campaigns, we create data-driven flows that deliver results.

CRM Audits & Optimisation
We audit your current email, SMS, and customer data systems—identifying gaps, missed revenue opportunities, and technical improvements. We then implement changes that drive immediate impact.

Customer Journey Optimisation
We map your entire customer journey and optimise each touchpoint. From post-purchase emails to loyalty program integration, we ensure every interaction drives retention.

Win-Back & Re-engagement Campaigns
Our win-back strategies reactivate lapsed customers who would otherwise remain dormant. These campaigns typically generate 15–40% uplift in reactivated revenue.

Loyalty Programs & Referral Systems
We design and implement loyalty programs that incentivise repeat purchases and turn customers into brand ambassadors.

Post-Purchase Sequences & Automations
We create automated sequences that guide customers toward repeat purchase within days and weeks of their first order.

Why Choose Andzen as Your Retention Marketing Agency

Since 2012, Andzen has specialised in customer journey and CRM optimisation for global ecommerce brands. We bring:

Global Expertise
With offices in Brisbane, Sydney, Toronto, Edmonton, Richmond VA, Berlin, Malaga, Lima, and Manila, we understand retention marketing across multiple markets and customer behaviours.

Award-Winning Results
We were recognised as Klaviyo Agency Partner of the Year and are the first Klaviyo Master Elite Partner in the APAC region (fifth globally). This recognition reflects our expertise in retention marketing and customer data strategy.

Proven Methodology
Our retention marketing process is built on years of experience, data analysis, and continuous optimisation. We don’t use generic templates—every strategy is tailored to your business model, customer base, and growth goals.

Complete Retention Ecosystems
We don’t just run email campaigns. We build complete retention systems that integrate email, SMS, CRM data, automations, loyalty programs, and customer insights into one cohesive strategy.

Partnership Approach
Your success is our success. We work as an extension of your team, providing transparency, monthly reporting, and ongoing optimisation to ensure your retention metrics improve month-over-month.

The Andzen Retention Marketing Process

Every retention marketing project begins with discovery and diagnosis:

1. CRM Audit—We analyse your existing email, SMS, and customer data systems
2. Opportunity Mapping—We identify gaps, inefficiencies, and revenue opportunities
3. Strategy Development—We design a complete retention roadmap tailored to your goals
4. Implementation—We build and launch email flows, SMS campaigns, automations, and loyalty programs
5. Testing & Optimisation—We continuously monitor performance and refine based on data
6. Reporting & Scaling—We provide monthly insights and identify new opportunities to grow retention revenue

This systematic approach ensures we deliver sustainable, measurable results—not just quick fixes.

Ready to Optimise Your Retention?

Retention marketing is the most cost-effective way to grow your ecommerce business. If your brand is ready to reduce churn, increase customer lifetime value, and build a loyal customer base, Andzen is here to help.

Contact us today to discuss your retention marketing strategy. Let’s turn your existing customers into your most valuable asset.