Brisbane-based Customer Journey Agency, Andzen, has again solidified their position as APAC’s leading expert, renewing their status as Elite Master Partner of email and SMS marketing company, Klaviyo.
CEO and co-founder of Andzen, Brenden Rawson, explained that this status recognises the hard work and commitment the Andzen team has been doing for years in the field of email and SMS marketing and automation.
“We work with the best platforms to deliver for our clients, and for email and SMS, along with CDP capabilities, that platform is Klaviyo ,” he said.
The Elite Masters tier is an invitation-only tier reserved for high performing Klaviyo partners with a track record of demonstrated excellence and client success.
“Andzen’s years of experience migrating customers to Klaviyo has made them experts at optimising how a brand utilizes the Klaviyo platform to help them achieve omni-channel marketing goals,” explained Adam Ioakim, VP and Managing Director, APAC at Klaviyo.
Agencies only maintain their partner status for 12 months at a time, at the end of which their status is reviewed against a set of strict metrics by Klaviyo.
Plus, with SMS becoming an increasingly popular marketing channel, agencies must also implement SMS strategies for a certain number of clients, as well as hold the relevant certifications.
“Andzen was the first Elite partner in the APAC market and has consistently delivered on the rigorous requirements to maintain Elite tier. Andzen has demonstrated their commitment by incorporating a host of technology partners within the Klaviyo ecosystem and we are thrilled to have them as a continued partner, ” Adam said.
Klaviyo announced the opening of their Australian office in March 2022 and has since hired more than 60 Klaviyos to help expand their presence in the APAC area.
“Klaviyo’s commitment to Australia as their third region with boots on the ground means we’ve been able to establish a closer relationship with Klaviyo, and work with them to provide solutions for our clients quicker than ever before,” COO of Andzen, Jason Anderson, said.
As Master Elite partners, Andzen are entitled to exclusive Klaviyo benefits — an advantage not only to their agency, but to their client portfolio.
Andzen continues to work with widely recognised eCommerce merchants from across the globe, solidifying their reputation as the go-to agency for customer journey management.
About Andzen: Andzen is a leading Customer Journey Agency headquartered in Brisbane, Australia. Andzen helps eCommerce merchants turn browsers into buyers and casual shoppers into repeat purchasers. They do this by creating highly relevant interactions at each stage of the customer journey, improving conversion and ultimately customer lifetime value. As a Klaviyo Master Elite partner, Andzen crafts expert strategies for merchants, including (but not limited to) email and SMS, lead capture, and loyalty programs. Andzen continues to work with eCommerce brands across the world, from local merchants to globally recognized stores.
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