Marketing For Salesforce

Salesforce is a cloud computing service that specializes in customer relationship management (CRM). With Salesforce, you can find simple solutions for sales, service, and marketing. The platform has become number one globally for customer success.

Salesforce is the platform that can really do it all, a one-stop-shop for all of your business needs. Some options Salesforce offers include: marketing, sales, commerce, customer service, and even app building. Even though there are many options, the goal remains the same: using CRM to focus on helping companies with customer retention, keeping customers happy, seeking out and executive customer acquisition, giving companies insights into their customers’ behaviours and more.

Each of Salesforce’s capabilities are kept in different clouds. This simply means that each cloud can be accessed on its own, but they can also be brought together to make unique experiences tailored to your business needs. We have listed some of the most frequently used clouds below, but there are still more created, even for industry-specific brands.

• Customer 360
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Salesforce Marketing Cloud (includes Datorama, a marketing reporting, measurement, and optimization dashboard).
• Salesforce Commerce Cloud (for B2B and B2C)

Salesforce has become the world’s number one CRM. There are over 150,000 companies using Salesforce worldwide, 99 of which are Fortune 100 companies at time of writing, and it continues to grow.

Andzen has a team of people who have Salesforce’s official “Marketing Cloud Email Specialist” certification. This unique aspect of Salesforce contains all of the tools you need for marketing that humanizes every moment, for each customer.

Part of Salesforce Marketing Cloud is the Email Studio. We will craft your emails here for send out, segmentation, automation, and more.

The Email Studio allows us to craft emails on a drag-and-drop basis with in-house designs. The messaging system within Email Studio allows us to send out intelligent, personalized emails connecting customers into a consistent customer journey.

In Salesforce Email Studio, we can use drag-and-drop segmentation tools to sharpen your subscriber list. This makes sure any information is always relevant. We also make sure to engage your most active subscribers more often, and improve deliverability by sending messages to inactive subscribers less often.

The Salesforce Marketing Cloud has some incredible features. When first logging into the dashboard, you are able to see real time analytics. These analytics are then read by AI and real time alerts are sent to you for suggestions toward opportunities for growth. The AI can also help target new audiences, reaching them at the right time, with the right tone, at the perfect time or place. All of this data is used to make sure that the customer is being tailored to directly.

Customers’ behaviours change over time and Salesforce Marketing Cloud is here to watch over those changes and help your business see where it can grow. At Andzen, we will help to read this data and implement the changes suggested by AI to make sure the opportunities are being fully realised.

Andzen is the Customer Journey Agency, so what better way to show that than with Salesforce’s Journey Platform? Utilizing this feature we are able to make sure that each journey is followed through. Some examples include triggered events like when a customer purchases a product, or a service case is closed. Journey Builder can also send messages across a wide variety of platforms including email, SMS, and even push notifications. Andzen is here to help set up these events and determine which are best for your business.

With Salesforce Marketing Cloud comes Datorama. Datorama is an analytics tool specifically formulated with growth in mind. Andzen utilizes Datorama within the Marketing Cloud to create reports and assess analytics. We then prepare steps forward to make sure that the customer experience continues to grow.

Whether you are looking to grow your business or just move platforms to a reliable all-in-one integration, Andzen can help with all of your Salesforce Marketing Cloud needs.