Frequently Asked Questions (FAQs)

A Klaviyo agency is a certified partner that specialises in setting up, managing, and optimising Klaviyo email and SMS marketing for ecommerce brands. Andzen is a Klaviyo Master Elite Partner — the highest certification tier — and was the first agency in the APAC region and fifth globally to achieve this status. We were also proudly awarded Klaviyo Agency Partner of the Year.

Look for agencies with Klaviyo’s official partner tiers (Elite or Master Elite), proven case studies with measurable revenue results, experience in your specific ecommerce vertical, and a dedicated team structure rather than shared account managers. Also check whether they offer full customer journey marketing including email, SMS, and automation — not just campaign sends.

Retention marketing focuses on keeping existing customers engaged and driving repeat purchases through personalised email, SMS, and customer journey automations. It’s typically more cost-effective than acquisition marketing because you’re nurturing people who have already bought from you. Andzen specialises in building retention strategies that increase Customer Lifetime Value for ecommerce and DTC brands.

A CRM audit is a comprehensive review of your customer relationship management setup — including email flows, segmentation, deliverability, automation logic, and data hygiene. The goal is to identify revenue opportunities you’re missing and fix underperforming customer journey programs. Andzen provides CRM audits as a standalone service or as part of a broader engagement.

Yes. Andzen is an award-winning global Customer Journey & AI CRM agency with team members across Brisbane, Sydney, Toronto, Edmonton, Richmond (Virginia), Berlin, Malaga, Lima, and Manila. We work with ecommerce brands in Australia, the United States, Canada, the United Kingdom, Germany, Spain, and across Europe.

Customer journey marketing is the strategy of engaging customers with the right message at every stage of their relationship with your brand — from first sign-up through to repeat purchase and advocacy. It includes welcome series, cart abandonment, post-purchase flows, win-back campaigns, and loyalty programs. Andzen is an award-winning global Customer Journey & AI CRM agency that creates buyer journeys to capture, nurture, convert and retain more customers for ecommerce brands. We were proudly awarded Klaviyo Agency Partner of the Year, and design end-to-end customer journey strategies powered by Klaviyo to maximise revenue from every touchpoint.

Our prices are custom and based on the scope of work. Scope can vary based on our proposed strategy for each customer journey module.
We don’t use templated automations as we’re a premium agency. We create tailored strategies and on-brand creative, that guide your customers along the buyer journey.

Yes! We focus on the entire customer journey across all of your store’s direct marketing channels.
This means we deploy a whole range of services, such as creating: loyalty programs, pop-ups and forms, SMS marketing, Messenger strategy, as well as email marketing both for campaigns and automations. We also help manage integrations between key platforms in your customer journey setup.

Yes! We have a diverse range of specialists on our team (including eCommerce strategists and developers). We often work with many platforms and manage integrations that suit our client’s unique needs.
We have the means to integrate most platforms in your customer journey, as well as the know-how to best leverage these integrations within your Customer Journey mix.

We design a custom scope for each client during onboarding and we typically set a 4 – 6 month engagement span.

Yes! We work with plenty of stores who run frequent campaigns throughout the week. For these brands, we’re typically involved with their automations as well as their promotional campaigns across a number of channels.

We’ve got you covered! We have a full-service team at Andzen, and we can deliver everything from strategy and direction through to design, copy and development (if required). Our team usually produces the creative and builds the piece within the required platform.
Once approved we also set the strategies live, do scheduled automation checks, and performance reporting.

We are specialists in email marketing and our niche is the customer journey. We’re the first certified Klaviyo Master Elite Partner in APAC, and a Shopify Plus Marketing Partner. The difference between us and other agencies is that we are masters of our craft. We work with email marketing platforms everyday, and we use our knowledge and experience to go above what other agencies are able to produce. When we create an email campaign or automation, we have a dedicated Account Manager, Copywriter, Graphic Designer, and Digital Producer who all work together to create the best outcome for your business.

Loyalty programs are a great way to encourage engagement with your brand, increase customer LTV, and of course, build loyalty. They are beneficial for encouraging repeat purchases and increasing AOV. The key to a successful loyalty program is setting the right points-per-dollars-spent ratio. You want it to be worth the customer’s while, but make sure it fits within your margins so that the program runs at a profit. Our strategists can help you decide if a loyalty program is right for your business.

SMS marketing is a great way to enhance your marketing strategy. SMS is direct and immediate – 97% of people read text messages within 15 minutes of it being sent. Customers must opt-in to receive SMS, so with a captive audience, you have the opportunity to reach them on a personal and convenient platform. SMS marketing works well alongside email marketing, and increases customer engagement.

Yes! We’ve worked with many clients to create successful review generation strategies. Our Account Managers will work with you and your chosen review platform, or recommend a new one. The value of customer reviews is enormous – particularly in establishing trust with potential customers. We are able to incorporate review collection into your Post Purchase series, or create standalone review request automations.

Long story short, the executive team was brainstorming names for the agency when they had an idea. They wanted the name to reflect the fact that eCommerce businesses would feel a sense of calm knowing that we had their email marketing covered… a feeling of zen. Email campaigns and zen… automations and zen… enter, Andzen!

Absolutely. We collaborate closely with our client’s internal teams and their other agencies to ensure our strategies are all aligned. This is often facilitated through regular agency WIP calls.