COMPANY
Little Party Dress is an online boutique that specialises in affordable pieces that make you feel fabulous. They’re big believers in creating a personalised and fun shopping experience. They focus on curating unique styles with a signature LPD twist; featuring bold prints, added sleeves, elastic waists, and pockets. They aim to make you feel comfortable, confident, and ready to step out the front door.
OPPORTUNITY
When we started working with Little Party Dress, they had already built a thriving and engaged social media community (predominantly on Instagram and Facebook). Their followers were passionate and excited about the brand. While they had been actively sending email campaigns and promotions to their customers, they were not utilizing email automations in their business.
We saw an immediate opportunity to drive more revenue for Little Party Dress by strategically capturing and nurturing more of their traffic. We also saw a great opportunity to increase the checkout completion rate immediately with an abandoned cart flow.
SOLUTION
Understanding that returning customers were far more likely to purchase, we knew providing first time purchasers with added incentive would be key to long term growth.
With the dual goals of increasing email subscribers and sales conversions, we knew there was a lot to be gained by implementing the right sign up incentive and follow up messaging, as well as a customised abandoned cart flow.
We also saw an opportunity to create more personalised journeys for repeat buyers and VIP customers. We were confident this would result in a very quick ROI for Little Party Dress and would drive a rapid sales increase for their online store.
RESULTS
As we anticipated, by setting up strategic automations and VIP messaging we were able to capture and convert far more customers for Little Party Dress.
Our data capture series resulted in an immediate uplift in sales, with more than 1 in 5 new email subscribers purchasing within the first 7 days.
Our abandoned cart series was set up to offer first time purchasers an added incentive. By treating returning purchasers differently to first time purchasers we were able to offer discounts more strategically, maximising the number of orders from different customer segments while also increasing margin and order value of salvaged carts.
This strategy led to a Abandoned Cart conversion rate of 14.2%, putting Little Party Dress in the top 10% of Klaviyo users.
These strategies have combined with other automations to contribute to an impressive 2100% ROI for Little Party Dress.
By replicating this segmented approach in our campaign strategy, we were able to generate a 14.1% conversion rate on promotional campaigns over the 2019 holiday period.
SERIES CONVERSION RATE
INDUSTRY
Fashion
PLATFORMS
Klaviyo, Shopify
OPPORTUNITY
Abandoned cart, data capture, and nurture flows for existing traffic; to maximize return from their passionate and engaged social media following.
SOLUTION
We implemented a series of automations designed to capture and convert more sales.
RESULT
Over 2100% ROI
- Abandoned Cart Series
- Data Capture
- Lead Nurturing