Copywriter

About Us

Andzen is a global retention marketing agency specializing in customer journey, AI automation, and data-driven CRM strategies. With teams across APAC, North America, and Europe, Andzen helps brands grow loyalty and long-term revenue through high-quality creative, efficient delivery processes, and a structured approach to retention marketing.

The Role

The Copywriter develops high-performing, on-brand copy for email, SMS, and lifecycle marketing campaigns. This role shapes each client’s voice and messaging strategy, ensuring communications are engaging, conversion-oriented, and aligned with retention goals. Copywriters collaborate closely with CSMs, Strategists, Designers, and Digital Producers to translate briefs, insights, and brand tone into compelling content that supports performance and enhances the customer journey.

Responsibilities

Content Creation & Messaging Development

• Write clear, engaging copy for email campaigns, flows, and SMS messages.
• Develop headlines, hooks, CTAs, and body copy aligned with audience segments and lifecycle stages.
• Adapt tone and messaging based on brand guidelines and client preferences.
• Create copy that complements the visual design and reinforces strategic intent.
• Conduct product, competitor, and industry research to inform messaging and positioning.
• Maintain and refine brand voice documentation and copy guidelines.

Quality Assurance, Editing & Optimization

• Review all copy for clarity, accuracy, tone consistency, grammar, and compliance.
• Perform context checks within Figma or Klaviyo to ensure copy aligns with layout and hierarchy.
• Collaborate with Designers and Producers to adjust copy for readability and visual balance.
• Recommend subject line, preview text, and messaging variations to support testing.
• Interpret performance insights and iterate on messaging to improve engagement and conversions.

Collaboration, Communication & Workflow Management

• Work closely with CSMs/CRM Specialists to understand campaign goals, briefs, timelines, and client feedback.
• Communicate proactively about blockers, missing information, or brief clarifications.
• Participate in creative reviews and internal syncs as needed.
• Support production by providing clear formatting notes, structure outlines, and messaging context.
• Contribute ideas for content frameworks, testing opportunities, and lifecycle improvements.

Systems, AI & Process Thinking

• Use AI chatbots, GPTs, and agents daily to support ideation, outlining, and iteration while maintaining high editorial standards.
• Leverage AI to assist with briefing review, feedback consolidation, copy structuring, and variant generation.
• Get hands-on with tools and platforms to support faster revisions and clearer collaboration with design and production.
• Maintain Asana as the single source of truth for copy-related tasks and feedback.
• Follow established SOPs while helping refine copy workflows as Andzen scales.

Qualifications

• 1–3 years of experience in an e-commerce or digital marketing agency.
• Proven experience writing copy for email, SMS, CRM, or retention marketing.
• Strong understanding of customer psychology, storytelling, and conversion copywriting.
• Excellent grammar, editing, and attention to detail.
• Familiarity with Klaviyo and lifecycle marketing fundamentals.
• Ability to manage multiple deadlines and consistently deliver high-quality work.
• Collaborative mindset with openness to feedback and iteration.
• Ability to write across diverse tones, personas, and brand identities.

Benefits

• Competitive salary aligned to experience, role scope, and region.
• Generous PTO, including paid holidays and regional leave allowances.
• Professional development support, training, and career growth pathways.
• Opportunities to attend industry events, summits, and partner activations.
• Inclusive, collaborative culture focused on empowerment, accountability, and continuous improvement.
• Opportunity to work with global clients, teams, and leading ecosystem partners.

Why Join Us?

• Learn from senior team members and grow in a supportive environment.
• Work with leading e-commerce brands and cutting-edge technologies.
• Join a vibrant, global culture that values teamwork, innovation, and ownership.
• Competitive salary and opportunities for career growth worldwide.

Why Andzen

Andzen is a Customer Journey & CRM agency helping ambitious ecommerce brands turn browsers into buyers and buyers into loyal advocates.

We’re now in the next evolution of our business, building the agency of 2027: one where AI, automation, and human creativity work side by side to deliver smarter, faster, more powerful outcomes.

You’ll join a company that values curiosity over comfort, experimentation over repetition, and results over ego. If you want to build what’s next, not just operate what’s known, you’ll fit right in.