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Jason Anderson: [00:00:00] Hello and welcome to the latest edition of the ANZ approach. My name is Jason, CRO at anz, and today I’m joined by Rob Gibson, general manager of apac. Yep. For Clear, correct? Yep. And Steve, I can’t completely can’t remember your role. Partnerships manager in partner managers spot. Yeah. Partner manager.

Fantastic. Um, second time, first repeat guests. You’ve given yourself a promotion there, by the way. Just whenever you wanted. Yeah. Yeah. Head

Steve Pover: of international legend. Yeah. All of that is true. Yeah.

Jason Anderson: Um, and of course, Brendan Rosson, CEO of nz. Hey guys, how you doing? Good

Brenden Rawson: to see you again back in the new studio that we’ve been trying out.

That’s fantastic. That great. Keen to like jump straight back in to, um, all things clearer, right?

Jason Anderson: Yeah. Let’s do it. Yeah. I think last time we caught up, we were talking a lot about Black Friday. Mm-hmm. [00:01:00] That time of year, obviously Q4 is a major time of year. Yeah. All around the world for e-commerce. But.

While that I think was very tactical. Mm-hmm. Um, about that time of year. Something that I’m interested to dig in a bit more on is both of you have a huge amount of experience in e-comm. Rob, you’ve worked in e-comm from Europe, the uk Yep. To APAC markets, um, and had time in the US territories as well.

: Yeah.

Jason Anderson: A consistent theme that we’re seeing across the world is consolidation. Yeah. Um, particularly when it comes to tech spend. I think, you know, those COVID days for merchants of just adding plugins in and seeing what works. There’s a whole strategies around this now. So I think I’d love to start at a very high level of what are you guys.

Seeing broadly in e-commerce when it comes to strategic approaches that merchants the way they need to think about their tech and you know, what, how consolidation plays into that.

Rob Gibson: Happy to. Yeah. I think, um, it’s kind of, it’s a mix of right time, right place, uh, in a little bit. Mm-hmm. Um, I think [00:02:00] Steve and I, we were talking about this recently, weren’t we?

Where I think, you know, the mission and value statements of Clear and what we aim to deliver in terms of value, maybe, you know. Maybe that wouldn’t have been the cut through in the COVID growth period. Mm-hmm. Um, 2020. 2021. Yeah. Uh, lots of cash being made. Lots of cash being spent, and it was growth at all costs.

Budgets were being replenished by sales because we’re all at home shopping online and things like that. But now, you know, we’re entering a different phase 2026. We’re looking at things from a, probably a more astute investment angle. Yeah, yeah. Just generally in retail. Uh, and it’s not like we have the same headwinds behind us now, so, uh, not to say that do and gloom at all.

We’ve still got massive optimism generally, and, and our customers do too. But I would say that our values. Are cutting through a little bit stronger now, which is consolidating into integrated technology stacks.

Jason Anderson: Yeah.

Rob Gibson: And reducing your total cost of ownership. So it’s more tactical growth, um, more, uh, deeper relationships [00:03:00] with the vendors that you partner with rather than a sporadic array of point solutions.

Um, and yeah, I mean if it’s, if it’s not already kind of obvious from the previous episode where. We’re really beating that drum hard. Mm-hmm. How we want businesses to do, uh, I guess more with, I can’t say more with less, but more with more so to speak. Yeah, yeah. To get more value out of the places that they’re putting their operational expenses, rather than siloing them into different places.

So yeah, very topical. That’s the problems we’re solving for. I think when we speak to, you know, the ends, ends of the world as well and, and other agency partners. Um, we know that it’s coming up in conversations with, you know, your merchants too, even in retainer models. Yeah. So, yeah, we’re, we’re enjoying the, the discourse and we’re here to kind of tackle it head on with merchants and try to bring them a little bit more

Steve Pover: value.

Rob Gibson: Yeah.

Steve Pover: Just to add to that, I think like merchants want, want products, whether it be, you know, across their CRM, across their reviews, across onsite, personal, personal personalization that are easy to use, cost effective, right? Yeah. That the team can actually use. Yeah. That [00:04:00] integrates well across the board.

Yeah. And um. You know, probably a little bit outspoken, but some, some brands find themselves having, you know, lipstick on a pig. Yeah. Express expression. But they’ve, they’ve either inherited or, or recently bought some of these products that their teams dunno how to use. Yeah. They can’t get the most out of it.

And it’s really hard to, to, to find ROI. Based around some of these products

Rob Gibson: Steve’s been running in be, this is beta right now, right? So B beta testing the phrase, but Steve’s been drilling the tall track of take back control. Yeah. Relaxed. It sounds a bit too much Brexit though. It’s pretty aggressive.

Taking

Steve Pover: very Shopify arm. The rebels we’re taking back control. It’s true though, right? Like a lot of these brands fund themselves spending, you know, 3, 4, 5, 6, 7, $8,000 a month across their marketing spend and they’re just like, well. I’ve gotta be profitable somehow. Yeah. Um, and I think, you know, part of clearer mission is, is helping brands take back control of what they’re spending.

Mm. And really making sure they get the most out of, outta the products that they use. Um, which is, I think Rob, like [00:05:00] selfishly a really nice conversation to have with these merchants as well. Yeah.

Jason Anderson: Yeah. I think, I think the, you, you raise a good point in that conversation about. Being able to do things yourself, because I think what we’re seeing, certainly when we’re talking to clients about problems that they need to solve and they’re looking at tech solutions, I’m actually finding increasingly that when a merchant talks to a tech partner where they’re saying, oh, we’ve got this full manage, and you really.

To do the onboarding and we’re gonna do all this, implementation is almost becoming a bit of a red flag for merchants to say, well, if this takes some sort of highly specialized, highly skilled person on your end to make this tool work, how is my team gonna be able to react when they need to do something quickly or test things or make the most of this tool?

When maybe the ongoing support from the tech platform is, you know, a CS Yeah. Conversation once a month.

Steve Pover: Yep. Particularly with the speed of innovation now, right? Yeah. Things are changing so fast. Yeah. And AI seems to be baked into every [00:06:00] product now. Yeah. It’s continuing to develop. So you’ve gotta have a platform that’s easy to use.

Yeah. People are gonna be able to learn and continue to learn.

Rob Gibson: Yeah. I think I’m, uh, I don’t know if this is controversial, um, given, you know. What’s up Klaviyo? I love Klaviyo shareholder. Um, but um, you know, like I think the consolidation angle sometimes can be a narrative of, of big tech. It’s like do more, bring more in like let’s like keep it all in one place.

Yeah. And that’s fine. You know, we would probably mimic that in some respect. But I think we come at it from a different angle around like the consolidation of cost, but still pushing best of breed with hyper integrated stacks, which is way the clearer. Value kind of set is, I think, you know, it’s really tough for someone to do everything.

Amazing. Yeah. Um, and I think that we probably don’t preach that, uh, we have six core products that we really hero into. Mm. And I think that they’re all contenders for, you know, top spot, maybe top three, uh, and what we’re pushing to. And that’s great to be able to offer people that join the clear ecosystem, [00:07:00] that level of.

Choice. Yeah. Um, but it’s the optionality of being like, look, you can do it with other places. We still have integrations with lots of other different vendors and places too, so we don’t wanna hamstring any growth there. Mm-hmm. But if you wanna have a single CSM and one conversation and reduce bills at the same time and have a more meaningful, deep conversation with a business around A-O-V-L-T-V conversion rate optimization.

It’s pretty rare to get that. Yeah. And your dollars need to work hard for you now because you’re working hard. So I don’t mind when we’re put to the sword a bit by brands who, you know, join the journey with multi-product commitment to clearer, we have to unlock growth more efficiently for them. Yeah. And that’s what we’re, we’re enjoying.

It’s totally, and I

Brenden Rawson: want to, I’ll just jump in out, like, I, I definitely want to dig into the actual consolidation, the billing, the savings and multi-product. Mm-hmm. Um, but I think before we do that, yeah. Um, before we get too salesy, like let’s talk about the actual benefits of the consolidated product.

Right.

Jason Anderson: Yeah. So something that I’m interested, I think from Suite most of the, the merchants listening are [00:08:00] probably interested in is you guys sit on that other side of the fence. Yeah. If you were talking to a merchant, trying to give them advice when it comes to their, when they’re shopping for this tech, right.

When they’re doing their own consideration of suites, like what are some of the things, maybe the. Catch the things that a merchant might not be aware of that could catch them out, or the questions that they should be asking when they’re thinking, is this consolidation gonna be a benefit or a loss?

: Hmm.

Rob Gibson: Uh, yeah. I think, uh, investment. Um, we owe it to ourselves. I come from retail as well, and I’ve done better selection myself in the past as well. And it’s an arduous process. Yeah. Like combing through the weeds is really difficult because there’s a lot of stuff that’s either on the tin that’s not a hundred percent, um, accurate, to be completely honest.

And we need to improve that generally within our ecosystem. And it’s getting great, it’s getting really, really good. So I would say, um, that. You know, we don’t move. We know you need to move fast, but you need to move fast with the right advice. Yeah. Uh, I would love to be the person that’s [00:09:00] some that gives all the advice.

Mm-hmm. But ultimately I would say that even as clearer, we would try to be consultants but operate with a degree of bias. We would probably implore brands to talk with one another when they’re looking through vendor selection and understand, you know, like the pitfalls and successes of certain things.

Yeah. Where integration and consolidation has benefit another. Person in their space, but then the agency network is really strong. You know, we, we work really tightly with anz, so I’m gonna hero into that for a little bit. I think we had a, a marque quarter, uh, last year in Q3 where we ran 47 product training and enablements at clearer, just an APAC alone or a NZ alone.

Right. To Wow. Try and level up the ecosystem of agencies into like what a suite. That we offer could bring value wise to merchants. Yeah. So the knowledge is there. Um, and if you are looking around and it’s vendor selection time, you know, like turn inwardly, but don’t also accept that as gospel too. Turn outwardly and talk to your cohort of merchants around you.

Yeah. And you may find yourself avoiding the, the, the pitfalls. Yeah, because there are providers that take several [00:10:00] months to get live with things. Mm-hmm. Uh, they’re incredibly expensive. Sometimes they never even go live. And then when you find out that you needed to work with this other piece of kit, or the flow and effect of how you report everything from an analytics standpoint of the business doesn’t feed up to what you’ve just bought.

That’s a really expensive problem to find yourself into. So yeah. Yeah. Deep, deep knowledge sharing.

Brenden Rawson: And, you know, we covered this in the last episode. You guys have both clearly come from Klaviyo, uh, and you know, where a customer journey, CRM agency, the reviews and loyalty all fits in. Um, you know. Clearer.

And the, and the, the product suite is, is, uh, Klaviyo partner. Mm. Um, integrates in on partnerships though, like for us, you know, we live and breathe this. Mm. What, what is the APAC market or maybe the, the market broader, um, more broadly speaking for agencies in the customer journey piece, in the retention, in reviews and loyalty.

What does that look like? You know. Maybe from other CRM agencies or, um, probably what a trend that we’re [00:11:00] seeing design and dev agencies or full service agencies getting on board.

: Mm-hmm.

Steve Pover: You

Brenden Rawson: wanna take that one?

Steve Pover: Yeah, sure. I mean, we look, we, I think when we were looking at the stats across Q3 and Q4, we were, we found that, you know, we’re selling nearly two products per.

Per deal now. So people are bundling under the clearest suite and we offer cascading discounts when people buy more products underneath our, our, I think, clearer suite of products. Um, so for those CRM agencies, that means that their clients are spending less money on the marketing tools that they’re using month in, month out, uh, which means that there’s less strain on retainers.

Yeah. So we’ve had conversations online retailer retail fest, uh, this year where we were going to a brand talking about kind of cost saving and bundling some products, and they’ve turned to us and said, cool, so I could. Save, you know, 50% in some cases of what I’m spending across a reviews, loyalty and onsite personalization platform.

Um, and reinvest that to buy a product. Maybe I’ve always, always, like, I’ve always wanted, but couldn’t afford or stick it into ad spend. Yeah, yeah. Stick it into, into my retainer. Right? Yeah. Get more out of it. So, [00:12:00] so

Brenden Rawson: like, join the dots here then. Surely your performance agencies and your design and dev agencies are also a lot more engaged.

Yeah, because. They can actually use that additional spend. Right? Yeah.

Steve Pover: And they can use the product as well, which is nice. Yeah.

Rob Gibson: And I think it’s less product, it’s less businesses to negotiate and understand as well. I mean, like, yeah, if I was starting an agency tomorrow and I wanted to hero into some things, well don’t, yeah.

Trust me, there is no risk at that. If I’m not doing this. I’m driving Ubers and pouring pines. I want a simple life. Yeah. Yeah. Um, yeah, I would, uh, I would say that, you know, you, you have to stake. I mean, look, we want everyone to be experts at absolutely everything, right? And there’s sometimes the assumption in our space that everyone is, I’ve worked at lots of different places, it doesn’t even mean I’m the expert at those products, right?

Mm-hmm. But we try to be, and we have a level of expertise, but on the agency landscape, you know, I think it’s helpful, um, that any retailers that are working with us that have, you know, I [00:13:00] guess. A multi-product journey with our business. Mm-hmm. We’ve put the energy into making sure that the agencies partner with us, like Ansen, for example, understand how to unlock the value of the consolidation we’re offering our merchants.

Speaker 9: Mm-hmm.

Rob Gibson: And then again, back to my point around if I start an agency tomorrow, you can’t learn everything. Yeah. I mean, like, there’s stuff being vibe coded into existence as we sit here and, and talk. Yeah. Yeah. You know? Um, and again, uh, we loved our time at Klaviyo’s. We’re partner closely with them now.

Yeah. 600 products. 600 updates a year or something like that. It’s crazy. Yeah. Huge updates. Employee exhausting Right. To try and like get ahold of that. So yeah. Just trying to learn it. Yeah. If you own it. Exactly. Yeah. So, you know, uh, I think to be, you know, specialists is intentional specialists in few, and to place bets on interconnected stacks is a smarter way to play as a merchant, as an agency.

’cause otherwise, you know, a new person joins your marketing team at the business or a new person joins your agency. You gonna teach ’em 50 things or you gonna teach ’em five, you know? Yeah, yeah.

Brenden Rawson: And [00:14:00] you know, you, you know, I love a segue, um, why don’t we go to a word from our sponsor. Yeah.

Sponsor: Founded in 2012, Klaviyo is the only CRM built for B2C brands.

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Brenden Rawson: and we’re back. Uh, so time to get, uh, I guess behind the curtain a little bit. Um, Jason?

Jason Anderson: Yeah, I think. While we’re here with you guys, I think something that merchants will really [00:15:00] appreciate is like a look behind the curtain of like, well, what does it actually mean?

Like, it’s all great to talk about consolidation. Yeah. And, and platforms. But you know, you guys are the, the ones in there actually making sure that these things are integrated, talking to each other, creating consistent experiences. So maybe Steve, you know, I think what does it actually look like on the inside?

Steve Pover: Yeah. And I think Rob touched on it a little bit earlier, but. Across the six products that we have that touch a bunch of different stuff. Right. Increasing average order value, conversion rate. LTV. One of the, I guess the value props if you want to use a tech bro like lingo, um, would be that. Do you just sprout off like six of that?

We just circle back to that. Sorry. Um, is that. One of the, I guess the, the clearer visions here is that all of our products are gonna integrate with each other and do integrate with each other, um, best in class. Yeah. So we’ve got some really, really cool functionality in regards to, for example, we’ve just updated our, our reviews in boost commerce, um, integration where we’re able to dynamically re-rank products now based [00:16:00] off review sentiment Yeah.

Which no one else in the market can do. Yeah. Um, and because we’re a suite of products that all heavily integrate. To, to each other. Mm-hmm. Um, you know, we’re, we’re in a really opportunistic position to do things that is, is quite new. Yeah. And the brands haven’t seen before, which is really exciting.

Mm-hmm. And then on the other side of that is, you know, we’re obviously elite technology partners with Klaviyo across all of our products as well, so. We can really sit as a one-two punch, um, for a lot of brands out there who want, you know, a Shopify Klaviyo integration across reviews, across what their onsite experience looks like across their loyalty.

Yeah. Um, to be best in class as well.

Rob Gibson: I love your radical candor, Steve. Small lingo. Um, behind the curtain, further behind the second curtain. Yeah. Um, Steve’s talked about reviews and boost, for example. I mean, boost is, uh. Boost my favorite product in our array. I love it. It’s, it’s got depth. Um, if you’re lucky to be in apac, we have 120 people working on Boost and apac, right?

Yeah. So it’s amazing. And that’s Pac clearer on the [00:17:00] inside. On the inside, right? So it’s a big commitment to this region. We’re sat here in apac and so, you know, you look around at what vendors are providing that assurance across product dev and support from backline, et cetera. So that’s really cool. Um, and that feeds into everything else that we do.

The, you know, if you look at the Klaviyo sort of angle, if that’s, you know, we’re thinking about an Anand audience, for example, right? Of course. Yeah. Mm-hmm. Um, it’s great to know that you’re working with a provider that has Dynamic Link integration into, to Klaviyo for literally, um, product and UGC. You’ve got review sentiment, which Steve talked about appearing in search.

You can re-rank and merchandise based on review count as well. Um, there’s a lot that we can do. Between boost reviews and Klaviyo, that can’t be achieved anywhere else. And so you need to start thinking about like the siloed spend, like the siloed opex, right? That’s the, the behind the lens thing is we of course, want more value to be unlocked, but then we really want to try and help merchants reduce just the siloed spend.

Because if you have three things that work really well together that [00:18:00] achieve more personalized shopping experiences than you can offer with your existing stack and potentially. Maybe it’s done more affordably. Mm-hmm. We’re trying to push towards a no brainer scenario where, you know, clearer should be front and center in that discussion.

Yeah. So, I don’t know. I mean, you, you might be able to tell me there’s not too many other businesses that can handle reviews. Uh, sorry. Reviews, loyalty, search, merchant personalization. Returns management address validation at the point of purchase, gamification, list growth, things that stop list decay, you know, competitions.

Yeah. You know, guys like Frankie four have used US Lsk D have used US Elite 11, for example, for a viral sweep. Yeah. And all of these things touch one another. That’s got integration there with the reviews that IO as well. So behind the curtains we’re fanatical about putting energy into making sure that our technology speaks to one another.

’cause if it doesn’t. The, the balloon has popped straight away, right? Yeah. Like the narrative has to stuck up to the commitment as a business.

Jason Anderson: Yeah.

Rob Gibson: And now there’s a third curtain, which is what we’re building and what we’re releasing. Right? Like we wanna put our money where our [00:19:00] mouth is in terms, in terms of like optionality.

There’s point solutions that are highly integrated. We call ’em best of breed.

Speaker 8: Yeah.

Rob Gibson: Or this is what we’re rolling out, which is our own product and platform. Right. There’s gonna be an amalgamation of the things that we think tick boxes. Mm-hmm. Um. Heavily leaning into the world of ai, which we’ll be able to talk more freely about, come sort of end of quarter in 2026 as well.

So we’ve got our own product, which is really exciting. Built by us. Owned by us. Yeah. Like all the others as well. Yeah, but it’s the consolidation that we probably may want to see. Um, if we want to have more control. Um, so it’s, it’s cool. That’s the teaser. That’s what I’ll say. Yeah. You can tell he wants to tip, wants to say more?

Yeah. Itching, I’m thinking real hard about why can and can’t. Yeah. Well, we don’t know exactly when this one’s coming out. So, we’ll, we, we’ll leave, leave it there. Visualizing the NDA. So you’ve signed Trying to Cool. That you need to buy. Yeah. Yeah. Uh, well,

Brenden Rawson: I, uh, I certainly touched it on the last episode, but you [00:20:00] know, from our side of things as well, um, AI is going crazy and mean.

I don’t wanna turn this into another AI podcast. I think every episode we, we could do it to talk about ai, but it, it’s really difficult, particularly in our industry right now. Um, and on the tech side, just how. Deep AI is getting rolled in and like, sure, it’s ticking a whole lot of boxes for shareholders and, and you know, private equity.

Uh, but the reality is it’s actually making things smarter and faster and more efficient. And, and you know, from Jason and my perspective at our agency as well, how can we do things faster? And then how, what the tools that we build internally for reporting and efficiencies, um, audits strategies. How can we integrate and partner with tech who is also doing that and exposing great API endpoints and thinking about rolling AI into their products.

Mm. So that agency and tech can work together side by side. Um, it’s a really interesting time.

Jason Anderson: Yeah, no, I feel like, you know, in the late nineties, this exact [00:21:00] conversation was happening on the radio about the internet basically, and like we’re just doing it in the podcast and talking about ai, like literally the modernist version of, uh, 20 years ago.

Yeah. Um, but yeah, I mean. Then another point to what Brendan said is like, even us as an agency, we are getting questions from merchants to ask how we’re using it Yeah. And how we’re being more efficient. And if a client is paying us for 50 hours a month, um, in 2025, how much more work are they gonna get for that 50 hours in 2026?

Because we’re using ai. And if we’re not, that’s a, a, a check against the name, that’s a

Steve Pover: bad thing. Right. And you know, if these, if these platforms are easy to use and the data analytics is easy to, to see, yeah. You might get prompts from. A product like Boost saying, Hey, a bunch of people are typing this search term in your website and nothing’s getting pulled back.

Yeah, yeah. Maybe you start using some of that terminology in your email subject lines. Yeah. And things like that, right? Mm-hmm. And start to layer in a full, full circle. Being able to take insights from website. Well, there’s a lot of ported

Rob Gibson: over, you know, if you think about like a brand and [00:22:00] barrels and.

And, and what’s coming out of Klaviyo. Like we can, we can send a lot of data into Klaviyo through Boost already, which is fully embedded with ai. I mean, we, their own

Jason Anderson: marketing agent that they have can read all of that, right? Correct. Yeah. Yeah. So

Rob Gibson: there’s a lot that you can do there, even like failed search terms and, and things like that to follow up really quickly and, um.

And, you know, I, I think, yeah, I would implore every business to push you as hard as you’re being pushed around, like where you need to be. I think so from an standpoint, but Jason just kicked you underneath

Jason Anderson: the table. No, no. Like I, I genuinely, like, I’m, I’m on calls all the time and I get questions around, Hey, can we get this summary?

And. You know, if someone says, oh, well, like, it’ll take us some time, we’ll have to go back and look at this. And they’ll, they will say, well, can’t you just like export something, punch it into AI and give me the summary? Like, that’s, that’s what they want from their teams too,

Rob Gibson: right? There’s, there’s, there’s like deep ai, right?

Mm-hmm. And then there’s like, there’s deep data and interrogation at fingertips and actionable insights that can be pulled out of it. And then there’s what to do with the actionable insights. Yeah. So I love in boost that, you know, we have clients like Columbia, for example, [00:23:00] that deployed in 30 days later, increase the A OV.

About a hundred percent. Yeah. 90% on the tin, 90% on on the case study, but nearly a hundred percent. Mm-hmm. And that was with AI powered bundles. Um, yeah. I don’t wanna say set and forget, but like, you have a lot of data. You have a lot of traffic, there’s a lot of things that AI can like man maneuver for you Yeah.

Really quickly to try and make your money fast. And it’s litted throughout our products. Yeah. Um, you know, we already have. AI sentiment analysis and things like that based into reviews. Like this is just working smarter and it’s the bare minimum and it’s what to look for in good products.

Brenden Rawson: Yeah. Nice. And you know, I think in the last episode we, we really dug into the product.

Um, this one we really wanted to talk about the, the clearer suite and the clearer, um, mission. Mm-hmm. Uh. Now’s the chance, what’s the pricing, what’s the value proposition? Um, what’s the money?

Rob Gibson: Yeah. So, um, yeah, look, I don’t think it’s a, a conversation. Anyone should shy away from pricing’s a really healthy thing that you, I mean, you have to go through it inevitably, right?

You have to pay for stuff sometimes. Yeah. Um. Most times, [00:24:00] uh, so look, we, we do encourage brands to take advantage of the fact that we bundle for their benefit that is the truth. So, you know, they might have a single product pain point they’re looking to solve. And then we discover we can add value in other places.

At purchase, we can offer. Nearly 30%, 40%, depending on the amount of products they take within the suite. Right? Yeah. So if you buy, it’s 10% cascading from that too, on billables. And what’s better is not just like all products are not priced the same, right? Yeah. Like, you know, reviews IO versus one of our competitors.

There’s gonna be different levels there. We’re already priced very competitive for what we offer. Mm-hmm. Across our range. And we’re lucky, you know, we are able to build in local currencies if we needed to as well. So that’s like a big tick there. Yeah. But if we buy, you know, influence and loyalty. Sorry, influence, loyalty and reviews do io, which are already meshed products as as separate.

That’s 20%. We add boost on top of that, which is integrated with reviews.io, for example. Then that’s 30%. Then perhaps, maybe you’re looking at maybe 20% year on year decline in engagement in Klaviyo, and you need to top that up with [00:25:00] some engagement, some funnel, some giveaways through Viral. You’ve got Viral Suite, which that’s another 10% that hits there.

So. I’d say point solution alone, depending on where you’re at, we could be already saving you money before you bundle with us. Um, it’s meaningful for us Right. To have a deeper, stronger, multi-product relationship with people. Mm-hmm. Because then we can talk to more value with you. Yeah. But you don’t have to have five phone calls.

You can have one phone call might be a little bit longer. But it’s gonna be more value packed into it. So we understand that this give and take, the give for, for the merchant is, is more trust into us. And we, we honor that by doing a better consultative job. Training agency networks. Yeah. Getting on the front foot there, putting a lot of energy in there.

And the take, um, is that, you know, obviously there’s more billables for us, but there’s more discounts back in the direction of merchants. So we’re all winning. Um, and that’s it. Yeah, it’s, it’s pretty simple.

Brenden Rawson: Outstanding. Um, you know, I mentioned this before, but I think it, it, it, I want it on this episode as well.[00:26:00]

Um, the reviews io team, the clear team broadly. Fantastic. You guys in apac. I know you’re North American counterparts. I know you’re European counterparts. I’ve been to music festivals with them, like great legend people. Legend. Yeah. Like you’re all really great people. Yeah. Um, and you know, I spend a lot of time in Boston.

You guys are wicked smart too. Yeah. You would’ve met SA at Boston as well. Yankee as well. Yeah. Um, so yeah, we love working with you guys. Um, and you know, I think the, the feedback the our CSM and our, our strategy team gets is. From our merchants. They also really love your team working with you guys. Um, it’s not just about the products, it’s like the people as well.

Right. Not

Jason Anderson: being shop specific too. I mean, like a lot of our merchants are shoppers. You know, we’ve got Marketing Cloud, um, and you know, uh, sorry, commerce Cloud, think clients and you guys are a genuine solution for them, which. Those people that are on Big commerce, WooCommerce, marketing cloud, commerce Cloud.

Yep. They need shout out. Yeah. Need shout out. Yeah. But you know, a lot of [00:27:00] those merchants shout out, a lot of those merchants are locked out from this really well integrated suite that a shops merchant choice. Yeah. So there’s a huge benefit there.

Steve Pover: Yeah, yeah, yeah. Ubiquity. Yeah. Yeah. I think on Brennan’s point, just quickly as well.

Yeah, go for it. Rob’s the VP of partnerships globally in Australia. We’ve also got our CIO and the co-founder of Rev reviews that I owe Adam Manley in Sydney. So, you know, we’re pr, we’re an Aussie founded business pretty much. Mm. Um, and pretty much don’t read the fire via. UK global citizens. Yeah. Very committed to this market.

And I know, you know, there’s a, there’s an international viewership, but when it comes to apac, we’re committed to the

Rob Gibson: international viewership as well. Well, we have offices in the US and Irvine as well. We have big presence in the uk. Um, massive presence in Europe based out of Berlin as well, like roots reaching out through there as well.

Um, and yeah, obviously throughout. Throughout Asia, so, yeah. Yeah. And you

Brenden Rawson: know, for us, uh, we’re obviously, uh, Australian, you know, we, we sort of grew up here, [00:28:00] but um, you know, we have a growing team in North America. We have clients, uh, there and also in Europe and, you know, an eventual growing team there as well.

So like knowing that you guys, um, started, you know, maybe genesis reviews from, from the UK and Europe and you have significant presence here and then you have, you know, big representation in North America as well. Um. It’s a great partner to have.

Jason Anderson: Yeah. Yeah.

Brenden Rawson: Cheers. Alright guys, uh, I think let’s wrap it up there.

Um, for everybody, uh, listening, watching at home, um, go to zen.co/podcast. You can, uh, subscribe of course, uh, we’ll let you know all the latest news. Uh, you’ve gotta find all the other episodes as well. Uh, and you know, I’m sure you’ll see us on LinkedIn and on Instagram and, uh, TikTok for all the kids. Can I say, by the way,

Rob Gibson: if you made it this.

Far. Um, I’m gonna chuck something out there. It’s a little bit rogue. If you made it this far, I want to know and just ping me, add me on LinkedIn [00:29:00] and just type in all caps. Rob discount. Yeah. And I’ll help you out with something mysterious, but I to know I get my arm cut off. Yeah.

Speaker 8: And what happens if you type Steve?

Discount? Yeah. Yeah. Nothing. Nothing. Steve makes his time. Yeah.

Brenden Rawson: Yeah. Alright guys. Uh, thank you so much. Cheers. Thanks everyone. Thanks very much. Thanks you guys. Cheers.

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