LÉGOE HERITAGE is an Australian owned premium lifestyle brand that creates contemporary clothing for motherhood. Their maternity wear is made for the modern mum, and is designed to be worn throughout the stages of pregnancy — from pre-bump, to the 40 week belly, and back to no bump at all. With International Women’s Day (IWD) coming up, we chatted with LÉGOE founder, Annie Costin (née Légoe) about her experience as the female owner of an eCommerce business.
Why did you start this brand?
I started LÉGOE as I couldn’t find anything stylish to wear during my first pregnancy and I didn’t want other Mums to feel how I felt when trying to dress my bump.
What’s it like running a successful business and being a mum?
It’s pretty hectic and involves being super organised! There’s also a lot of Mum guilt that comes with working long hours.
What’s your experience been like as a female business owner?
It’s been great — nearly all of our team are Mums as well, so it’s a really great team where we all work around our kids, and I am so lucky to have the best group of women/Mums working with LÉGOE.
What’s your advice to other women who want to be their own boss?
You have to be willing to work really hard, be super motivated, organised and really passionate about what you want to create/do. It’s not easy and there are lots of ups and downs, but if you have a really great idea that you think others would love then give it a go, you just never know!
What challenges have you faced as a female business owner, and how have you overcome them?
There’s always challenges in business, not necessarily as a female, just in general. There is (usually!) a solution to any problem and it’s working through the options and what the best option is to move past the issue/challenge. My husband helps me a lot anytime I have challenges, he’s fab!
We see Kim Kardashian has worn LÉGOE, tell us more about this!
Hehe yes, it was very early on in the business and I had a great PR rep in LA who managed to have contact with different celebrities. One of them happened to be Kim’s team they reached out to, and she requested some pieces for us to send her. I never saw her in any but it was very cool sending some pieces to her!
Who is your female role model?
Kim Kardashian — behind all the glamour and fame, she is a really really smart business woman who works extremely hard, all whilst being a mum of four. I think she’s amazing and very smart (smarter than people seem to give her credit for!).
Thanks, Annie!
We look forward to continuing to work with LÉGOE HERITAGE at Andzen, and watching your brand grow. The team has enjoyed working with you to create a great customer journey for LÉGOE’s new and existing customers. Thank you for being part of our IWD series!