So what is an Andzen?
We’re the Customer Journey & AI CRM Agency.
Acquisition gets attention. Retention builds empires. We help ecommerce brands turn visitors into subscribers, first-time buyers into repeat customers, and repeat customers into loyal advocates. All powered by Klaviyo and AI-driven CRM strategies.
We don’t do a bit of everything. We do one thing better than anyone: customer journey optimisation across email, SMS, and CRM. That focus earned us Klaviyo Master Elite Partner status (fifth globally, first in APAC) and the Klaviyo Agency Partner of the Year award.
How we got here.
Andzen’s roots trace back to a UK-based email platform called Sign-Up.to. That experience gave us deep technical DNA in email infrastructure, deliverability, and marketing automation. When we pivoted to agency life, we brought that unfair advantage with us. We don’t just use the tools, we understand how they work under the hood.
Originally founded in 2012 and transformed into Andzen in 2014 by Brenden Rawson (CEO) and Jason Anderson (CRO) with a clear mission: build the best retention marketing agency in the world. Over a decade later, we’re still proving it every day.
What we actually do.
We reduce Customer Acquisition Cost. We improve conversion rates. We grow Customer Lifetime Value. Every strategy we build is grounded in data, driven by AI, and designed to generate measurable revenue, not just pretty emails.
Our CRM audits uncover what’s broken. Our retention strategies fix it. Our AI-powered segmentation and automation make sure every customer gets the right message at the right moment. That’s the difference between sending emails and building a customer journey.
Global reach. Specialist focus.
We have teams across Australia, North America, and Europe, serving clients on every continent. Our global footprint means timezone coverage, market diversity, and round-the-clock execution. But no matter where we are, we stay niche. Customer journey, retention, CRM. That’s it. That’s what we’re best at.
We embrace Kaizen: continuous improvement. Every month, every campaign, every client gets better. We’re in it with you for the long run.
