THE BRAND
Founded in 2011, SABO is a leading Australian fashion brand known for its contemporary designs and streamlined online experience. With a focus on ethical production, quality craftsmanship, and community-led engagement, SABO has built a loyal global customer base and positioned itself as a go-to destination for trend-driven fashion.
THE GOAL
SABO Skirt partnered with Andzen and Okendo to design and implement a high-performing loyalty program that has already delivered strong early results. The initiative — branded “SABO Resort” — has contributed to improved customer retention, increased average order value (AOV), and a more engaging brand experience.
THE OPPORTUNITY
While SABO already enjoyed strong customer engagement and repeat purchases, the brand saw an opportunity to deepen long-term loyalty and increase retention through a more strategic, structured rewards system. The goal was to boost purchases while expanding engagement through reviews, social sharing, and richer brand interactions.
To stand out in a competitive market, SABO needed a loyalty solution that went beyond traditional points-based rewards. The ideal program would deliver ongoing value, reinforce brand affinity, and create a stronger sense of customer belonging.
THE STRATEGY
To meet this objective, SABO collaborated with Andzen and Okendo to develop a bespoke loyalty framework: SABO Resort Program. Drawing inspiration from the concept of a Greek island retreat, the program was structured around a tiered reward model designed to provide a sense of progression, exclusivity, and personal recognition. The strategy focused on three core areas.
A Tiered Program Designed for Long-Term Value
Our loyalty system is structured to reward both frequent and occasional customers through a simple, tier-based model. Annual spend determines your tier:
- Weekender ($0–$200 AUD): 2 points per $1 spent
- Member ($200–$400 AUD): 2 points per $1 spent
- Resident ($400–$600+ AUD): 3 points per $1 spent
- Secret (Invite Only): Enhanced rewards and access
While the ‘Secret’ Tier is not publicly available, its exclusivity encourages ongoing engagement from high-value customers and adds a halo effect to the broader program.
Earn Points Beyond Purchases
Loyalty is more than just purchases. You can earn points by engaging with our community and contributing feedback:
- Create an account: 300 points ($3 AUD value)
- Submit a text review: 300 points
- Submit a photo review: 400 points
- Submit a video review: 500 points
- Follow us on Instagram or Facebook: 200 points
- Celebrate your birthday: 200 points
These interactions create additional digital entry points across channels, helping SABO stay top-of-mind while building a richer, more connected customer profile over time.
A Streamlined Loyalty Experience
The integration with Okendo allows SABO to automate key loyalty touchpoints while maintaining a high level of personalisation
- Your dashboard displays current tier status and points balance
- Email notifications highlight updates and reward opportunities
- Tier upgrades unlock new benefits, activated via your digital key
From real-time tracking to milestone-triggered communications and dynamic email content, the program drives operational efficiency for SABO while delivering timely, relevant experiences that scale customer engagement effectively.
RESULTS
| METRIC | RESULTS |
|---|---|
| AOV Increase Among Members | +9.4% Increase YoY |
| Loyalty Member Conversion Rate | 3X more than non-members |
| Website Conversion Rate | +14.6% Increase YOY |
| Flow-Driven Repeat Conversion Rate | +40% second order / +41% third order |
“I was thrilled to collaborate with Andzen on our loyalty program. Their expertise in strategic loyalty initiatives, combined with creativity and seamless execution, truly stood out. Their comprehensive approach to customer retention is unique—and incredibly valuable when you don’t have the hands in-house.” — Adrian Muscat, Senior Performance Lead, Sabo Skirt
SABO’s results show what’s possible when loyalty isn’t just a program, but a growth lever. Explore SABO Resort at saboskirt.com.
INDUSTRY
Fashion & Apparel
PLATFORMS
Klaviyo, Okendo
OPPORTUNITY
Deepen customer loyalty and retention with a strategic rewards program that drives engagement, brand affinity, and repeat purchases.
SOLUTION
Developed a bespoke, tiered loyalty program – SABO Resort Program – in partnership with Okendo, rewarding both purchases and engagement actions like reviews and social follows.
RESULT
- AOV Increase Among Members: +9.4% Increase YoY
- Loyalty Member Conversion Rate: 3X more than non-members
- Website Conversion Rate: +14.6% Increase YOY
- Flow-Driven Repeat Conversion Rate: +40% second order / +41% third order
LET’S BUILD YOUR IDEAL LOYALTY STRATEGY
Looking to create more meaningful customer relationships through loyalty? Share your details and we’ll connect you with a strategist to explore what’s possible.
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